5 examples of quality content
Posted: Sun Dec 22, 2024 9:50 am
To know if it is quality content or not, we would have to ask its author if it has given him what he was looking for when he created it.
Since this is not possible, I will list a series of examples that I believe do meet this possible objective, as well as some of the suggestions given.
1.- Chuiso's post about niche creation
It was 2014 and I was curious about this SEO thing that I kept seeing on the Internet.
Then I came across a post by a guy named Chuiso , who at the time I had no idea who he was.
In the post I explained step by step (literally) everything you had to do to create a niche and monetize it with AdSense.
Something minimally viable.
Domain, Hosting, topic search, keyword research, theme, web architecture, SEO writing , link building…
I remember that the post was very complete, and that no matter what topic you were looking for, there was already someone who had opted for it.
That post, which I can no longer find (perhaps it became somewhat outdated and was deindexed or redirected to a newer version), led me to create a page about some nutritional product that I didn't even know about.
And like me, several more.
In the end I didn't manage to monetize the blog, but:
I've lost a bit of my fear of the WordPress world.
I started to learn about SEO things that they didn't tell you in the courses.
I discovered the Chuiso brand .
I bought a domain and hosting, I imagine as an affiliation (I don't know, honestly).
From there, the most important thing for Chuiso was that I knew his brand, because later I could have enrolled in one of his paid courses to learn more with him.
I didn't because I stopped experimenting on my own, but today I still read/watch him every time he posts something.
He, in addition to making himself known as a brand, I imagine he would get some money as a Hostgator affiliate and, in addition, links galore because the themes we downloaded were manipulated and had a do follow outgoing link to his website in their footer.
Bravo!
2.- Javi Pastor's podcasts
For some time now, Javi Pastor has been publishing a podcast on his website every Tuesday.
They are short episodes, less than 20 minutes long, in which he gives pills on copy, conversions and business.
This episode , for example, was published on Tuesday, November 12:
Quality content - Podcast by Javi Pastor
In it, he talks about the three brains, what each one is like, and what you have to do with the copy to avoid the filters that we unconsciously put on ourselves.
It is an entertaining, quick episode with valuable content that provides a lot to its audience (in this case, people who want to train as copywriters or copywriters who want to continue growing).
He gets branding and leads by “giving away” that material.
3.- PooPourri informative video
In this example from a few years ago we have PooPourri .
This is a promotional video for one of their products, which in two minutes convinces you that it is not boring at all, with humor and a different touch.
Youtube video thumbnail
Without a doubt, if that video reaches its Buyer Persona, the company will get them to stay with the brand, making it very likely that they will end up visiting the store and eventually becoming a lead or customer.
4.- Trekksoft Travel Trends Report
Trekksoft is a B2B company that provides a technological solution to businesses that organize tours.
Their Buyer Persona, therefore, is some kind of traveler and look at the report they give away on their website :
Quality content - Trekksoft Squeeze page example
It's perfect: it's a report on this year's tourism trends, extremely useful for tourism companies, which, in turn, find a solution in the product that Trekksoft sells.
Trekksoft, in turn, “gives away” this content in exchange for the lead and the brand that creates so much value.
5.- General guide on tourism marketing
I'm going to be very clear on this one with the definitive example.
Throughout 2019 I have been working with eleven other authors on a tourism marketing content that we have recently published.
We have offered the post directly on the website and, exceptionally, as a content upgrade laid out by a graphic designer.
Is this quality content?
It is a guide designed for tourism companies.
As companies, if they download it, they obtain a carefully laid out document philippines cellphone number that can help them when it comes to getting more bookings.
We, as authors, do a bit of branding and capture leads in exchange for downloading the laid-out guide, in the hope that they will eventually become customers or loyal to our brand.
It provides examples, real-world statistics, custom audiovisual elements and resources, and allows the company to continue to dig deeper on its own.
Whether the document is easy to consume or not, even if it is quite long, we will receive feedback and pivot as needed.
Conclusions on quality content
There is no doubt that there are aspects that are subjective, but others are irrefutable: content is of quality when it contributes in both directions .
That is, both the consumer of the content and the producer of the content have to achieve something in the short, medium or long term.
Everything else we have seen helps that to happen.
Creating quality content is not complicated; you just need to dedicate, like everything in life, a little time and attention to it.
If you have already undertaken this strategy or were aware of it at the time, tell me, does your audience respond well? Do you notice that exchange in which you first give and then receive? I'll read you in the comments.
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Since this is not possible, I will list a series of examples that I believe do meet this possible objective, as well as some of the suggestions given.
1.- Chuiso's post about niche creation
It was 2014 and I was curious about this SEO thing that I kept seeing on the Internet.
Then I came across a post by a guy named Chuiso , who at the time I had no idea who he was.
In the post I explained step by step (literally) everything you had to do to create a niche and monetize it with AdSense.
Something minimally viable.
Domain, Hosting, topic search, keyword research, theme, web architecture, SEO writing , link building…
I remember that the post was very complete, and that no matter what topic you were looking for, there was already someone who had opted for it.
That post, which I can no longer find (perhaps it became somewhat outdated and was deindexed or redirected to a newer version), led me to create a page about some nutritional product that I didn't even know about.
And like me, several more.
In the end I didn't manage to monetize the blog, but:
I've lost a bit of my fear of the WordPress world.
I started to learn about SEO things that they didn't tell you in the courses.
I discovered the Chuiso brand .
I bought a domain and hosting, I imagine as an affiliation (I don't know, honestly).
From there, the most important thing for Chuiso was that I knew his brand, because later I could have enrolled in one of his paid courses to learn more with him.
I didn't because I stopped experimenting on my own, but today I still read/watch him every time he posts something.
He, in addition to making himself known as a brand, I imagine he would get some money as a Hostgator affiliate and, in addition, links galore because the themes we downloaded were manipulated and had a do follow outgoing link to his website in their footer.
Bravo!
2.- Javi Pastor's podcasts
For some time now, Javi Pastor has been publishing a podcast on his website every Tuesday.
They are short episodes, less than 20 minutes long, in which he gives pills on copy, conversions and business.
This episode , for example, was published on Tuesday, November 12:
Quality content - Podcast by Javi Pastor
In it, he talks about the three brains, what each one is like, and what you have to do with the copy to avoid the filters that we unconsciously put on ourselves.
It is an entertaining, quick episode with valuable content that provides a lot to its audience (in this case, people who want to train as copywriters or copywriters who want to continue growing).
He gets branding and leads by “giving away” that material.
3.- PooPourri informative video
In this example from a few years ago we have PooPourri .
This is a promotional video for one of their products, which in two minutes convinces you that it is not boring at all, with humor and a different touch.
Youtube video thumbnail
Without a doubt, if that video reaches its Buyer Persona, the company will get them to stay with the brand, making it very likely that they will end up visiting the store and eventually becoming a lead or customer.
4.- Trekksoft Travel Trends Report
Trekksoft is a B2B company that provides a technological solution to businesses that organize tours.
Their Buyer Persona, therefore, is some kind of traveler and look at the report they give away on their website :
Quality content - Trekksoft Squeeze page example
It's perfect: it's a report on this year's tourism trends, extremely useful for tourism companies, which, in turn, find a solution in the product that Trekksoft sells.
Trekksoft, in turn, “gives away” this content in exchange for the lead and the brand that creates so much value.
5.- General guide on tourism marketing
I'm going to be very clear on this one with the definitive example.
Throughout 2019 I have been working with eleven other authors on a tourism marketing content that we have recently published.
We have offered the post directly on the website and, exceptionally, as a content upgrade laid out by a graphic designer.
Is this quality content?
It is a guide designed for tourism companies.
As companies, if they download it, they obtain a carefully laid out document philippines cellphone number that can help them when it comes to getting more bookings.
We, as authors, do a bit of branding and capture leads in exchange for downloading the laid-out guide, in the hope that they will eventually become customers or loyal to our brand.
It provides examples, real-world statistics, custom audiovisual elements and resources, and allows the company to continue to dig deeper on its own.
Whether the document is easy to consume or not, even if it is quite long, we will receive feedback and pivot as needed.
Conclusions on quality content
There is no doubt that there are aspects that are subjective, but others are irrefutable: content is of quality when it contributes in both directions .
That is, both the consumer of the content and the producer of the content have to achieve something in the short, medium or long term.
Everything else we have seen helps that to happen.
Creating quality content is not complicated; you just need to dedicate, like everything in life, a little time and attention to it.
If you have already undertaken this strategy or were aware of it at the time, tell me, does your audience respond well? Do you notice that exchange in which you first give and then receive? I'll read you in the comments.
Share
Share
Find keywords in