Myth 9: Setting up an advertising campaign requires huge investments

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Myth 7: Traffic from advertising can be “driven” to any landing page

As a rule, any business owner is sure that his platform is the best site. There can be no other option, since a lot of money and time was spent on its creation. Therefore, contextual advertising services cannot but approve the campaign.

Traffic from advertising

In reality, not all sites meet the service requirements. Therefore, it is impossible to launch contextual advertising on inappropriate services.

Myth 8: AdWords and Yandex.Direct sanctions direct mail mortgage marketing do not exist, and the horror stories about them are fiction

Studying instructions is not the most favorite pastime. No one wants to read how to use a vacuum cleaner, let alone set up and run campaigns in Yandex.Direct and Google AdWords. Hence the myth that services impose sanctions to increase, or rather, inflate, the price of their services.

In fact, if you violate the rules of the service, you risk getting ads blocked, the remarketing list may be disabled, your account may temporarily or even stop working altogether.


The price for setting up context in agencies ranges from 5,000 to 10,000 rubles. You are unlikely to find a lower price. Those who have a small business believe that this is an impressive amount. Parting with 10,000 rubles is not an easy decision, especially when no one guarantees that everything will work out.

In practice, it doesn't matter what price you are offered - 7500 or 25,000 rubles - no one can guarantee the result. The main thing that advertising depends on is the level of experts who provide the service and its quality .

Before transferring the stated amount to the contractor's account, read reviews, get acquainted with the completed work, talk to the employees. But the most advantageous option is to find a good agency or a top freelance specialist through connections.

Freelancers

Myth 10: Finding a freelancer who will set up an advertising campaign for one and a half thousand is as easy as pie

You are probably familiar with the freelance exchange. Any service on such a platform will cost 500 rubles: inexpensive texts, cheap execution of graphic works, video production at a ridiculous price and contextual advertising. You will easily find specialists on the platform who will set up a campaign for 30-50 ads for the same price - 500 rubles.

But even if you find such an inexpensive specialist, it is unlikely that he will be able to set everything up correctly. Remember that a high-quality service or product cannot be cheap. The favorable outcome of such a situation is that you will lose a small amount.

True, there is a worst-case scenario - you will have to say goodbye to your advertising account and the funds on it. This is due to the fact that experts of this level do not agree to launch and configure a campaign using their profiles.