What determines how much an advertiser pays for a click?
Posted: Sun Feb 02, 2025 3:35 am
Announcements
Ads are the items that appear in search engine results when you win an auction, and that entice the user to click.
You can have multiple ads in an ad group and choose how they rotate. You need to make sure you write compelling ads that clearly communicate your message and USP.
car to buy
Writing engaging ad copy requires skill and thought about your sales message.
Auction Adjustments
You can increase or decrease a campaign's maximum CPC for ghana telegram number database different devices, times of day, or specific audiences.
So you can adjust bids based on how likely a user is to convert, and other factors.
Let’s say you have a lower conversion rate on mobile devices. You can make a negative bid adjustment to reduce the maximum CPC you’re willing to pay for clicks from mobile devices to compensate for the lower conversion rate.
Location targeting
If you're a local business and only have customers in a specific geographic area, you can use geotargeting to control who sees your ad.
You can target multiple locations (with different bid adjustments) in an ad group, by choosing a city or region, or by setting a radius.
google ads targeting option
Ad Scheduling
Does your data show that your website visitors are more likely to convert at certain times of the day.
Ads are the items that appear in search engine results when you win an auction, and that entice the user to click.
You can have multiple ads in an ad group and choose how they rotate. You need to make sure you write compelling ads that clearly communicate your message and USP.
car to buy
Writing engaging ad copy requires skill and thought about your sales message.
Auction Adjustments
You can increase or decrease a campaign's maximum CPC for ghana telegram number database different devices, times of day, or specific audiences.
So you can adjust bids based on how likely a user is to convert, and other factors.
Let’s say you have a lower conversion rate on mobile devices. You can make a negative bid adjustment to reduce the maximum CPC you’re willing to pay for clicks from mobile devices to compensate for the lower conversion rate.
Location targeting
If you're a local business and only have customers in a specific geographic area, you can use geotargeting to control who sees your ad.
You can target multiple locations (with different bid adjustments) in an ad group, by choosing a city or region, or by setting a radius.
google ads targeting option
Ad Scheduling
Does your data show that your website visitors are more likely to convert at certain times of the day.