What does a marketing campaign manager do?
Posted: Sun Dec 22, 2024 9:43 am
A marketing manager is primarily responsible for planning and executing marketing activities. Their main responsibilities include:
Overseeing and scheduling all aspects of the marketing campaign
Ensuring that the marketing france companies email list campaign meets the goals and needs of the marketing team
Reporting results to external stakeholders
Although a marketing campaign manager will likely work with a team of marketers, they will have the final say on decisions relating to the campaign, such as the idea, the budget, and the assets that need to be created. They will also be responsible for briefing those who are creating assets.
On top of this, a marketing campaign manager will usually work closely with sales, sales ops, and external agencies to execute marketing campaigns. They are also responsible for reporting the results to external stakeholders and using these results to inform future campaigns.
How can marketing campaign management tools help?
Although it’s incredibly useful, the process of managing a campaign can be extremely time consuming and laborious if it’s conducted manually. As a result, in order to effectively manage complex campaigns, you need to use campaign management tools.
After all, automating much of the planning and execution of your marketing campaigns can help speed up the process of rolling out and managing a campaign. It can also help keep costs down and ensure you’re maximising your ROI.
Overseeing and scheduling all aspects of the marketing campaign
Ensuring that the marketing france companies email list campaign meets the goals and needs of the marketing team
Reporting results to external stakeholders
Although a marketing campaign manager will likely work with a team of marketers, they will have the final say on decisions relating to the campaign, such as the idea, the budget, and the assets that need to be created. They will also be responsible for briefing those who are creating assets.
On top of this, a marketing campaign manager will usually work closely with sales, sales ops, and external agencies to execute marketing campaigns. They are also responsible for reporting the results to external stakeholders and using these results to inform future campaigns.
How can marketing campaign management tools help?
Although it’s incredibly useful, the process of managing a campaign can be extremely time consuming and laborious if it’s conducted manually. As a result, in order to effectively manage complex campaigns, you need to use campaign management tools.
After all, automating much of the planning and execution of your marketing campaigns can help speed up the process of rolling out and managing a campaign. It can also help keep costs down and ensure you’re maximising your ROI.