How to research your keywords
Posted: Sun Dec 22, 2024 9:43 am
The first is keywords that can be used to build a brand. These are keywords that include your name, song lyrics, names of your band members, album names, tour names, etc. An example of a branded keyword search could be “David Bowie’s Ziggy Stardust era”
The other category is non-branded keywords, which typically don’t include anything specific to your project name, your band members, or the music you play. For example, if you’re a heavy metal band in Hollywood, California, a relevant non-branded keyword might be the search term “heavy metal bands near me” or “heavy metal bands in Los Angeles.” That said, non-branded keywords typically aren’t helpful to artists unless you’re the type of entity that targets and performs at corporate gigs, weddings, and other community-focused events.
First, create a spreadsheet that you'll use to sift through keyword suggestions. You'll add to the spreadsheet whatever makes sense (based on the highest search volumes or the most immediate email database australia relevance to your project). This process can take some time, and you may need to try different combinations to drill down and find the best keywords.
There are several tools out there for keyword research. Some of the best places to start are Google AdWords Keyword Planner, TubeBuddy Tool for YouTube, Free keyword tracker, Google Trends, or even a simple Google search will give you results.
In summary…
Obviously, it makes sense to Google the name of your potential artist or band before committing to it. Just as you research whether a company name is already taken and whether domains exist for that entity, you should do the same with the name of your potential project.
Of course, there are circumstances where a conflict may be unavoidable. For example, when you have a common name like Mike Johnson or when your band name includes the name of something famous or common phrases. In these circumstances, it will be even more important for you to build your SEO ecosystem, research and implement your keywords, create an aesthetically pleasing and functional website, and implement SEO, voice search, and more to establish yourself in such a grand landscape. But with these tips, you're on the right track.
The other category is non-branded keywords, which typically don’t include anything specific to your project name, your band members, or the music you play. For example, if you’re a heavy metal band in Hollywood, California, a relevant non-branded keyword might be the search term “heavy metal bands near me” or “heavy metal bands in Los Angeles.” That said, non-branded keywords typically aren’t helpful to artists unless you’re the type of entity that targets and performs at corporate gigs, weddings, and other community-focused events.
First, create a spreadsheet that you'll use to sift through keyword suggestions. You'll add to the spreadsheet whatever makes sense (based on the highest search volumes or the most immediate email database australia relevance to your project). This process can take some time, and you may need to try different combinations to drill down and find the best keywords.
There are several tools out there for keyword research. Some of the best places to start are Google AdWords Keyword Planner, TubeBuddy Tool for YouTube, Free keyword tracker, Google Trends, or even a simple Google search will give you results.
In summary…
Obviously, it makes sense to Google the name of your potential artist or band before committing to it. Just as you research whether a company name is already taken and whether domains exist for that entity, you should do the same with the name of your potential project.
Of course, there are circumstances where a conflict may be unavoidable. For example, when you have a common name like Mike Johnson or when your band name includes the name of something famous or common phrases. In these circumstances, it will be even more important for you to build your SEO ecosystem, research and implement your keywords, create an aesthetically pleasing and functional website, and implement SEO, voice search, and more to establish yourself in such a grand landscape. But with these tips, you're on the right track.