Where do these customers work?
Posted: Sun Dec 22, 2024 9:35 am
Psychographic segmentation
Finally, psychographic segmentation involves an analysis of customer personalities and interests. By segmenting using factors like personality traits, values, opinions, and interests, you french email address list can appeal directly to the needs and wants of your target customers.
Step 2 - getting to know your segment
Once you’ve carried out the segmentation (or combined multiple forms of segmentation), you need to learn more about the customers within a target segment. For example:
Where do these customers shop?
Where do they spend time online?
What are their hobbies?
What are their interests?
What issues do they need your product to solve?
One great way of understanding your customers is to gather as much data as possible. So, consider conducting preliminary pieces of research, such as surveys, focus groups, and polls.
Finally, psychographic segmentation involves an analysis of customer personalities and interests. By segmenting using factors like personality traits, values, opinions, and interests, you french email address list can appeal directly to the needs and wants of your target customers.
Step 2 - getting to know your segment
Once you’ve carried out the segmentation (or combined multiple forms of segmentation), you need to learn more about the customers within a target segment. For example:
Where do these customers shop?
Where do they spend time online?
What are their hobbies?
What are their interests?
What issues do they need your product to solve?
One great way of understanding your customers is to gather as much data as possible. So, consider conducting preliminary pieces of research, such as surveys, focus groups, and polls.