Published on
11/6/2024
•
14 min read
Marketing automation example: our customers’ favorite scenarios
Marketing automation has become a must-have and one of the most powerful and strategic levers when managing an e-commerce. Often perceived as complex, it is nevertheless a major asset to transform interactions with your customers, increase your conversion rate and
Our clients have made it an essential tool in their strategy, allowing whatsapp number canada them to personalize their communications, optimize their campaigns and maximize the effectiveness of their marketing actions while saving valuable time.
It is with this approach that I decided to share with you the 9 marketing automation scenarios preferred by our clients!
Why use marketing automation?
Before discovering our customers' scenarios, I would like to come back with you on the interest of setting up an automation strategy for an e-commerce store. Because marketing automation goes well beyond simply automating tasks. It is a tool full of benefits that can really boost your efficiency and profitability throughout the sales cycle.
By using marketing automation software for your campaigns, you can boost your sales by up to 15% on average . How? By exploiting data, segmenting your database , analyzing purchasing behaviors... All this allows you to identify areas for improvement in the purchasing journey.