In that case, they cannot be compared and you will feel frustrated with the possibilities of this type of campaign.
Conclusion: let's not use them in this case.
However, the truth is that the vast majority of people who manage accounts have limited or very limited knowledge of how to manage a Google Ads account or they simply don't have the time to keep up with it.
That's why for this type of advertiser these " set and forget " campaigns can give you better results and turn Google Ads into a source of new customers in the long term.
In this case, it is the recommended type of campaign.
At the moment, these campaigns are already the ones created by default for any new advertiser.
That says a lot, don't you think?
Where is the industry going?
We have seen it time and time again on different platforms: they ask you for some inputs, to configure the measurement well, to activate the campaigns and give them enough data to progressively and patiently achieve the objectives while you dedicate yourself to other things, but not to optimize the campaigns because artificial intelligence does all that better than you.
Google Smart Campaigns are a clear example of this.
Of course, it must be very clear that if the inputs we give to the tool are incorrect, the desired results will never be achieved.
Just as when you choose the wrong destination on a GPS it will not take you to the destination you really want, neither will campaigns with incorrect instructions.
So, the future lies in this type of campaign, whether we like it or not.
Performance will only improve over time, driving more and more advertisers to invest in Google Ads.
Now the difference will no longer be in who knows how to best manage the philippine area code tool, but in who has the ability to be more strategic and competitive at the business level (value proposition, sales process, customer service, use of data, etc.).
This is just the beginning, when the music stops, don't be the one left standing.
Google realized that Facebook was capable of offering a page for businesses to easily advertise even if they did not have a hugely successful website.
Google's response will be to give greater prominence to Google My Business from now on so that small businesses can upload all the data they need to manage their campaigns from there.
In recent months, we have seen a trend in Google My Business gaining functionality by leaps and bounds to the point where you can create a website with a click from the listing, upload products and/or services and increasingly supplement the information.
The war for SME advertising is on and no player in the industry wants to be left out.
Finally, it is interesting how, although these campaigns were the first product launched by Google after the rebranding of Google Adwords to Google Ads, they have barely had any kind of coverage or media interest since then and have taken a backseat.
That, while the reality is that they are their bet for the future and Google makes every new advertiser use them.
It is clear between the lines that this is the bet and that they still need to improve to reach the level expected of them.
At that point, Google Ads smart campaigns will take on a much greater role. Do you agree? I'll wait for you in the comments to discuss it.
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