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The company also presents some of the main uses for voice assistants

Posted: Sun Dec 22, 2024 9:20 am
by babu5757
Voice assistants
Alexas, Siris and Googles are increasingly present in Brazilian homes. Here, the number of individuals who use smart speakers every day grew from 18% in 2020 to 25% in 2022, as Ilumeo points out.

87% of users search for information;

67% play music;

55% read the news;

42% listen to podcasts;

30% make purchases;

among other activities.

This makes it essential to not only have a brand presence in this audio advertising option russia mobile number whatsapp but also to develop a specific SEO strategy for voice search.

Radio
Of course, we can't talk about audio advertising without mentioning radio.

In this sense, one of the great advantages of the medium is that it follows the consumer even when they are not in front of a screen or connected device. As Kantar IBOPE Media highlights, Brazilians spend 3 hours and 58 minutes listening to the radio per day, on average. It follows listeners around the house, in the car and other commutes, at school and at work.

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Another positive aspect of radio is the diversity of formats available to advertisers. There are opportunities in recorded commercials, jingles, live insertions, sponsored content, merchandising, social media advertising and even events.

Want to learn more about the opportunities for advertising on the radio? Then count on Audiency! Our platform offers innovative solutions for audio advertising, helping to optimize campaign logistics and establishing a relationship of trust with customers. Get your station approved with Audiency and discover all the possibilities that audio advertising can bring to your business.

Kantar Ibope Media – Radio in 2022
Kantar IBOPE Media released the Inside Rádio 2022 survey, which gathers updated data on the medium, such as listener profile and behavior, new formats, among other topics. The information gathered reinforces the importance that the medium has consolidated during the pandemic caused by the coronavirus. Radio makes a difference!

Among listeners, 58% said they listen to the media with the same intensity, or even more. The survey researched 13 metropolitan regions and found that around 83% of their residents listen to the radio. Three out of five said they listen to some station daily.


The pandemic has also changed listeners' routines and, consequently, revealed new habits. Compared to 2019, due to social isolation, the registered audience dropped from 23% to 18%. On the other hand, the percentage of listeners tuning in from home increased from 70% to 78%.

Still on the subject of research, Kantar Ibope also points out that 29% of radio listeners believe that the possibility of consuming the medium online has changed the way they consume radio. Comparing 2019 with 2022, there was an 85% growth in the consumption of web radio.


Radio makes a difference
Radio’s numbers are impressive, aren’t they? The granddaddy of communication is reinventing itself to make a difference in people’s lives all the time! To further value professionals and broadcasters, music strategist Fabio Schuck created the “Radio Makes a Difference” campaign. The campaign aims to give a voice to radio broadcasters and everyone who knows the importance of the medium.

“With the mission of generating business from the use of audience data, we want to create marketing opportunities so that everyone involved wins,” says Schuck.

The campaign is supported by ABERT – Brazilian Association of Radio and Television Broadcasters.