Example of competitor comparison
Posted: Thu Jan 30, 2025 10:18 am
Semantic core of competitors: list of keywords, their frequency and competitors’ positions.
Catalogue structure: description of levels and navigation features.
Content analysis: evaluation of texts, their volume and uniqueness.
Technical audit: data on loading speed, adaptability, number of errors.
Recommendations for filling out the table
Use color coding:
Green - competitor's strengths.
Yellow - average performance.
Red - weaknesses (your opportunities for improvement).
Automate calculations:
Use formulas to calculate the total number of keywords, average traffic, or competition level.
Create charts to visually compare competitors' positions.
Update your data regularly:
Plan to review the table periodically to analyze changes uk email list in competitor strategy.
Example of using a table
If you are analyzing the "Laptops" section:
Take note of what keywords your competitors are using (e.g. "laptops for work", "gaming laptops").
Look at how they structure subcategories (by brand, features, price segments).
Check if they have tagged pages for queries like "laptops with SSD".
Bottom line: You see that competitor X doesn't use tagged pages, and competitor Y creates unique descriptions for popular filters. This gives you the opportunity to either improve your filtering or add content that your competitors don't have.
Why is fixation important?
Structured approach - allows you not to miss any aspect of the analysis.
Informed Decisions - Tables provide a factual basis for making optimization decisions.
Effective strategy - based on the data from the tables, you will be able to clearly plan improvements to your site, as well as evaluate which competitors' methods are worth adopting.
Catalogue structure: description of levels and navigation features.
Content analysis: evaluation of texts, their volume and uniqueness.
Technical audit: data on loading speed, adaptability, number of errors.
Recommendations for filling out the table
Use color coding:
Green - competitor's strengths.
Yellow - average performance.
Red - weaknesses (your opportunities for improvement).
Automate calculations:
Use formulas to calculate the total number of keywords, average traffic, or competition level.
Create charts to visually compare competitors' positions.
Update your data regularly:
Plan to review the table periodically to analyze changes uk email list in competitor strategy.
Example of using a table
If you are analyzing the "Laptops" section:
Take note of what keywords your competitors are using (e.g. "laptops for work", "gaming laptops").
Look at how they structure subcategories (by brand, features, price segments).
Check if they have tagged pages for queries like "laptops with SSD".
Bottom line: You see that competitor X doesn't use tagged pages, and competitor Y creates unique descriptions for popular filters. This gives you the opportunity to either improve your filtering or add content that your competitors don't have.
Why is fixation important?
Structured approach - allows you not to miss any aspect of the analysis.
Informed Decisions - Tables provide a factual basis for making optimization decisions.
Effective strategy - based on the data from the tables, you will be able to clearly plan improvements to your site, as well as evaluate which competitors' methods are worth adopting.