Local advertising on Facebook - around the company's headquarters
Posted: Thu Jan 30, 2025 8:49 am
A local store must first and foremost reach people within a radius of a kilometer, two at most, around itself – let's agree. Similarly with several other types of business.
On Facebook – although this option is carefully hidden – you can advertise a kilometer around any location. This location can be your company headquarters, but it can also be a specific district (by address or postal code) turkey rcs data – the choice is yours.
I wrote how to set up such an advertisement in a separate article: Advertising a kilometer around any place .
Test different creations – Facebook will choose the best one
If you've been promoting posts mostly so far, you may not know that most ads aren't even published on your profile. These are so-called dark posts, or advertising posts. They're only seen by the people who are supposed to see them - your target audience.
When you create an ad through the Ads Manager, you can create an ad post from scratch every time .
This is important because it allows you to show several versions of your creation to one target group at the same time, for example, with different text or graphics. Then Facebook will choose the best one from them, and you will save money.
On Facebook – although this option is carefully hidden – you can advertise a kilometer around any location. This location can be your company headquarters, but it can also be a specific district (by address or postal code) turkey rcs data – the choice is yours.
I wrote how to set up such an advertisement in a separate article: Advertising a kilometer around any place .
Test different creations – Facebook will choose the best one
If you've been promoting posts mostly so far, you may not know that most ads aren't even published on your profile. These are so-called dark posts, or advertising posts. They're only seen by the people who are supposed to see them - your target audience.
When you create an ad through the Ads Manager, you can create an ad post from scratch every time .
This is important because it allows you to show several versions of your creation to one target group at the same time, for example, with different text or graphics. Then Facebook will choose the best one from them, and you will save money.