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Ensure the quality of the mailing

Posted: Thu Jan 30, 2025 8:48 am
by ritu2000
In the best case, the content of the respective mailing adapts perfectly to the corresponding conditions, but as the saying goes - trust is good, control is better. Many email marketing applications offer integrated preview functions for typical screen sizes. In EMM, for example, the following are available:

Desktop, tablet portrait, tablet landscape, mobile portrait, mobile landscape

However, this selection only gives a taste of the actual display. In addition morocco number dataset to the screen size, browsers and email clients should also be taken into account. Here you can either test it yourself using different devices and browsers or you can use an inbox preview, which is also integrated in the EMM. This is of course the more convenient option. The inbox preview takes the most common operating systems and browsers into account. This quickly shows whether there are any problems with certain options.

In our experience, Microsoft Outlook, for example, is one of the most common problem children - it looks good everywhere, but not in Outlook. The problem here is that Outlook uses Word as the basis for outputting the mailing and not Internet Explorer or Edge, which can lead to display problems. It can happen that certain CSS commands are not executed or images are not loaded. At this point, it is unfortunately necessary to put additional effort into the responsive design in order to minimize sources of error.

Whitepaper: Optimized Newsletters with Responsive Email Design

You can find out everything else you need to know so that your mailing makes a positive and lasting impression - no matter how and where it is read - in our white paper. In this we also show you which settings are necessary directly in the CSS code.

You can download the white paper for free here: