Google Pagespeed Insights
The PageSpeed Insights tool gives you deep insights into the user experience, whether they are using a mobile device or a desktop device. It also tells you where you need to improve. It evaluates the quality of the user experience, including distribution and selected metric values, Core Web Metrics, and more.
Even if your website is at the top of search engine results, ranking for philippine country code those keywords won’t help you convert if the user experience is poor.
Google Analytics
The data provided by Google Analytics 4 can be used to better understand what changes are occurring. This information can then be used to determine:
Was the decline a slow and steady process over a period of weeks or months?
Is it possible to restore traffic?
For example, with GA4, you can compare specific data about traffic from one month to the next. For example, you can see how traffic from six months ago, or the month before you redesigned your old website, compares to traffic now. Using metrics like this, you can compare data to identify potential challenges and opportunities.
How long will it take for my website traffic to return to normal?
This is a big question that many lawyers ask, and it all depends on the situation. If your site has no technical issues but may have just been sandboxed, it could take anywhere from a few days to a few weeks to get back online.
If there are technical issues, whether due to poor site structure/URL structure or crawl errors, it will take longer to resolve and see improvements because you’ll need to make some backend updates first.
Tips to Avoid Traffic Drops After Your Next Website Redesign
So what can you do to avoid this decline? Consider these strategies.
1. Use SEO to guide your redesign
Today, SEO is at the core of any digital marketing strategy, but it should be the first consideration, not the last. Before you proceed with your redesign plans, make sure you focus on building an SEO-friendly website first.
2. Take inventory of your old website before redesigning
A drop in traffic is a sign that your old site is performing well. By analyzing the old site, we can pinpoint why. This may include identifying valuable pages that are performing well and making sure you don’t lose the keywords you rank for or the backlinks contained within those pages. You’ll also want to review the old site to determine where areas need the most restructuring to improve results.
3. 301 Redirect
Pay close attention to redirects. Make sure you redirect to the new URL permanently. You can also get insight into this by using a website inventory to make sure you redirect every necessary page before pulling it down and starting over.
4. Create a site map
Finally, make sure you have a sitemap in place. This will give you a clear picture of all the pages that will be included in your website redesign. A new sitemap should also help prevent crawl errors.
How Digital Marketing Experts Can Help
Website owners can quickly become overwhelmed when they notice a drop in traffic to a newly launched site. If the site doesn't start to recover within a few weeks, it's time to take a closer look and find out from your webmaster what the problem is. Or, an easier solution is to let us help you avoid this problem in the first place.
A digital marketing expert can handle your entire website redesign and migration, ensuring your site launches without “file not found” and other critical issues. A professional will be able to avoid many of the most common issues while also giving you peace of mind.
If any kind of technical issues occur, even in the best of circumstances, the digital marketing team will diagnose what is happening and resolve them quickly, minimizing downtime.
What’s more, they can monitor all website analytics and make adjustments as needed to recoup any losses. This means if a problem becomes apparent, they can work on resolving it immediately.