I’ve heard in a lot of places, professionals saying
Posted: Sun Dec 22, 2024 9:04 am
That paid traffic is better than organic traffic, and that’s really worrying. A marketing strategy should not only be based on generating traffic, whether through paid media or not. Marketing is about relationships, positioning and authority, at which point content is an essential pillar. A good content strategy has the power to build relevance and build communities and legions of fans for your brand. Therefore, ads will not only be a channel for customer acquisition, but also for a relationship with your audience.
Therefore, don’t see ads just as a way to “push” your offers to the prospect, but rather as a email list france channel of attraction and relationship with advertisements that are really relevant and with the power to really capture the user’s attraction. In addition, the possibility for users to choose which topics they find interesting can be seen as an opportunity to increasingly improve the targeting of their ads and target people who really want to receive offers related to the subjects that, for them, are most relevant. .
We cannot yet say what the real impacts will be for advertisers and users, however, my recommendation is that you update yourself on the trends and revolutions that the theme “privacy” will still generate in the digital universe and prepare yourself more and more for it. Conclusion To reinforce its concern about issues related to data privacy, Google will take a very bold, important step to improve the experience of its users on the internet. In this context, brands need to move in the same direction to offer increasingly better experiences for their audience, improve their online positioning and attract people who really want to consume content and promotions offered by companies.
Therefore, don’t see ads just as a way to “push” your offers to the prospect, but rather as a email list france channel of attraction and relationship with advertisements that are really relevant and with the power to really capture the user’s attraction. In addition, the possibility for users to choose which topics they find interesting can be seen as an opportunity to increasingly improve the targeting of their ads and target people who really want to receive offers related to the subjects that, for them, are most relevant. .
We cannot yet say what the real impacts will be for advertisers and users, however, my recommendation is that you update yourself on the trends and revolutions that the theme “privacy” will still generate in the digital universe and prepare yourself more and more for it. Conclusion To reinforce its concern about issues related to data privacy, Google will take a very bold, important step to improve the experience of its users on the internet. In this context, brands need to move in the same direction to offer increasingly better experiences for their audience, improve their online positioning and attract people who really want to consume content and promotions offered by companies.