Understanding what is being sold: price
Posted: Thu Jan 30, 2025 10:59 am
Pricing and how to price a company's products and services competitively were the main topics of today's content.
However, also understanding the concept of value makes all the difference for good management.
When purchasing your product or service, does your customer only see price or does he also see value?
Value is how the customer sees what is vp hr email database being delivered by the company, its benefits, the quality of the product or service.
When this perception, which is broad, subjective and individual, is positive, paying for a product with a slightly higher price becomes easier. On the other hand, if the perception of value is poor, it is very difficult for a customer to want to pay high amounts to acquire the product or service in question.
So, when pricing your items, take this into consideration too, okay?
MBA in Management: Commercial
Want to learn more tips and recommendations like these?
Consider taking the MBA in Management: Commercial at Fundação Getulio Vargas.
In it, you will learn a complete set of theories and tools that will allow you to obtain commercial results within ethical and moral principles, as well as how to make the best decisions to achieve your company's goals, among others.
However, also understanding the concept of value makes all the difference for good management.
When purchasing your product or service, does your customer only see price or does he also see value?
Value is how the customer sees what is vp hr email database being delivered by the company, its benefits, the quality of the product or service.
When this perception, which is broad, subjective and individual, is positive, paying for a product with a slightly higher price becomes easier. On the other hand, if the perception of value is poor, it is very difficult for a customer to want to pay high amounts to acquire the product or service in question.
So, when pricing your items, take this into consideration too, okay?
MBA in Management: Commercial
Want to learn more tips and recommendations like these?
Consider taking the MBA in Management: Commercial at Fundação Getulio Vargas.
In it, you will learn a complete set of theories and tools that will allow you to obtain commercial results within ethical and moral principles, as well as how to make the best decisions to achieve your company's goals, among others.