Content marketing strategy B2B distribution
Posted: Thu Jan 30, 2025 10:21 am
The final step in the content creation process is content distribution.
In the past, distribution involved pasting a URL on social media channels and hoping for clicks.
Now, it’s a little more complex.
At its best, distribution amplifies the impact of each piece of content far beyond what it would reach on only one channel or by solely relying on organic traffic.
One piece of high-quality content works for you repeatedly by breaking one piece of long-form content into 5-7 pieces and distributing it across several marketing channels.
For instance, you can break instructional videos into 5-10 smaller bahrain mobile numbers list clips for social media reels and use the same videos in email newsletters.
You can extend the newsletters into blog posts by breaking them into sound bytes for text-based social media platforms.
Make all pieces of content work for you as much as possible. When you have spent the resources making valuable content, don’t let it go to waste. With as many distribution channels as you have, there is no reason to let content stagnate.
Here are some high-ROI content formats to consider for your distribution strategy.
Short-form videos
Email marketing
LinkedIn posts
Case studies
Webinars
In the past, distribution involved pasting a URL on social media channels and hoping for clicks.
Now, it’s a little more complex.
At its best, distribution amplifies the impact of each piece of content far beyond what it would reach on only one channel or by solely relying on organic traffic.
One piece of high-quality content works for you repeatedly by breaking one piece of long-form content into 5-7 pieces and distributing it across several marketing channels.
For instance, you can break instructional videos into 5-10 smaller bahrain mobile numbers list clips for social media reels and use the same videos in email newsletters.
You can extend the newsletters into blog posts by breaking them into sound bytes for text-based social media platforms.
Make all pieces of content work for you as much as possible. When you have spent the resources making valuable content, don’t let it go to waste. With as many distribution channels as you have, there is no reason to let content stagnate.
Here are some high-ROI content formats to consider for your distribution strategy.
Short-form videos
Email marketing
LinkedIn posts
Case studies
Webinars