Own editorial office of Klinika.pl

[sumaiyakhatun26]

Artur: Was it hard to build such an editorial team? My experience tells me that many people have such an approach to content marketing (because that's what having your own editorial team comes down to), that it seems like the easiest thing in the world, in terms of finding some people to write for us, telling them: "Hey, here's a list of topics - or - you come up with something for us, what should appear here from the point of view of the search engine, write it and come back when you have it". And then there is such a frustrating moment when, for example, the client receives the first text prepared by some SEO copywriter. And while from the point of view of SEO rules, it is quite okay or even written nicely from a linguistic point of view, in terms of content, it skims the surface of the topic. Because such a copywriter has never talked to the client about the language of the brand - once, but about such purely substantive things, and he does not have this knowledge. I assume that especially when it comes to writing about medical procedures and other things, it would have to be a terribly difficult process. So, what did it look like for you - building such an editorial team?

Marcin: This is a complicated thing, especially since we are talking about the medical israel rcs data industry, which is an industry that has a direct impact on people's lives. You know perfectly well, we all know, basically Dr. Google is the most famous doctor in the world.

Artur: The second one is Dr. Alban. Do you know who Dr. Alban is?

Marcin: Yes, yes. However, people search Google for solutions to practically every medical problem they have. Very often they trust this content, which is why Google takes such care to ensure that it is actually good. When we cooperate with authors of texts, when recruiting them, we always check whether they have medical experience. Very often we use the services of medical students in their final years who can write. Later, these texts are still verified by doctors. And I will not hide the fact that we sometimes have situations where a doctor sends a text that is turned upside down and points out that certain things may be untrue, not substantive, but that is why this verification is two-step.