Super-Segmentation Campaign
Posted: Thu Jan 30, 2025 3:33 am
Triggered by a period or event : This could be 3 months of inactivity or the last product purchased. The trigger for your win-back campaign depends on your business and industry, and you should take into account the average sales cycle, trends, etc.
It’s not a one-time hit: Win-back campaigns provide customers with multiple opportunities to engage. The general rule is to make at least 3 attempts. Each attempt should be incorporated into an email nurturing sequence, so subsequent emails are sent automatically based on the contact’s behavior.
Make it hard to unsubscribe – Offer different content germany telegram number database at each stage of the email nurturing sequence. Popular options include discounts, incentives, exclusive offers, and new products. When it’s their last chance, make sure they know about it!
As a marketer, you already know that audience segmentation is extremely important. But to re-engage a disengaged audience, you need to take segmentation even further. This involves digging deeper into your database and performing additional segmentation.
Instead of the typical product- or campaign-based segmentation, you need to get back to basics by identifying your buyer personas . Maybe there’s a facet of your customers that you previously overlooked. Any information you can use to better understand your customers’ motivations, wants, and needs can go a long way toward re-engaging your audience.
You need to reach out to an important but disengaged segment of users and ask for information. Offer them a reward or incentive for the time they will invest in helping you. Taking the time and effort to engage with these customers will pay off, as you will be able to replicate your findings to larger and larger segments.
4. Loyalty program
When customers feel that a brand values them, they want to continue supporting that brand with their loyalty. When given the chance, they will choose you over the competition.
It’s not a one-time hit: Win-back campaigns provide customers with multiple opportunities to engage. The general rule is to make at least 3 attempts. Each attempt should be incorporated into an email nurturing sequence, so subsequent emails are sent automatically based on the contact’s behavior.
Make it hard to unsubscribe – Offer different content germany telegram number database at each stage of the email nurturing sequence. Popular options include discounts, incentives, exclusive offers, and new products. When it’s their last chance, make sure they know about it!
As a marketer, you already know that audience segmentation is extremely important. But to re-engage a disengaged audience, you need to take segmentation even further. This involves digging deeper into your database and performing additional segmentation.
Instead of the typical product- or campaign-based segmentation, you need to get back to basics by identifying your buyer personas . Maybe there’s a facet of your customers that you previously overlooked. Any information you can use to better understand your customers’ motivations, wants, and needs can go a long way toward re-engaging your audience.
You need to reach out to an important but disengaged segment of users and ask for information. Offer them a reward or incentive for the time they will invest in helping you. Taking the time and effort to engage with these customers will pay off, as you will be able to replicate your findings to larger and larger segments.
4. Loyalty program
When customers feel that a brand values them, they want to continue supporting that brand with their loyalty. When given the chance, they will choose you over the competition.