Marketing automation for B2B – what do the statistics say?
Posted: Wed Jan 29, 2025 10:33 am
I don't know how seriously you're thinking about implementing marketing automation in your company right now. But take a look at these statistics. I'm pretty sure they'll put your mind at ease:
68% of all companies use some form of automation (HubSpot);
As many as 58% of B2B marketers are considering introducing automation europe rcs data technologies into their operations (Emailmonday);
36% of marketers use automation to reduce turnaround time or completely eliminate repetitive tasks (Mooster);
Marketers using automation tools report as much as 80% more leads (SmallBizGenius);
Messages in scheduled email sequences have a 152% higher click-through rate than traditional emails (Email Monks);
Automated email marketing campaigns generate 320% greater returns than standard messages (Campaign Monitor);
Even 40-70% of so-called qualified leads are still not ready to buy (DataBox);
Multi-channel marketing automation campaigns can generate up to 250% higher purchase and engagement rates than single-channel automation (InstaPage).
68% of all companies use some form of automation (HubSpot);
As many as 58% of B2B marketers are considering introducing automation europe rcs data technologies into their operations (Emailmonday);
36% of marketers use automation to reduce turnaround time or completely eliminate repetitive tasks (Mooster);
Marketers using automation tools report as much as 80% more leads (SmallBizGenius);
Messages in scheduled email sequences have a 152% higher click-through rate than traditional emails (Email Monks);
Automated email marketing campaigns generate 320% greater returns than standard messages (Campaign Monitor);
Even 40-70% of so-called qualified leads are still not ready to buy (DataBox);
Multi-channel marketing automation campaigns can generate up to 250% higher purchase and engagement rates than single-channel automation (InstaPage).