Best Practices for Using Dynamic Lists on Your Email Preference Page
Posted: Sun Dec 22, 2024 8:58 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
I recently wrote a blog on how Pardot dynamic lists can be used for more efficient marketing. One place that dynamic lists are particularly useful, is on your email preference page. So in this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Every Pardot account has a default email cambodia phone number preference page. If you are unfamiliar with customising your Pardot Preference Centre take a look at this blog.
What type of lists can be used on the Email Preference Page?
Making a Dynamic List, a Public List
How to be GDPR compliant
How to use the Bucketed Approach
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What type of lists can be used on the Email Preference Page?
Answer: Any. When creating a list, as long as we’ve ticked the checkbox “Public”, the list will be displayed on the email preference page.
As we know, the Pardot email preference page is where your Pardot Prospects, who are subscribed to receiving your marketing communications, will be taken when they click “email preferences” within a Pardot email.
It’s key to remember this when you are creating a list and making it public. However, you do have full control over what public list exists on each preference centre, with the exception of the default preference page which shows all public lists.
This is why we encourage clients to always include a label and description (that is suitable for public view) within the list settings, as this will help your prospects understand why they are on that particular list but also understand the other communications that they can receive!
I recently wrote a blog on how Pardot dynamic lists can be used for more efficient marketing. One place that dynamic lists are particularly useful, is on your email preference page. So in this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Every Pardot account has a default email cambodia phone number preference page. If you are unfamiliar with customising your Pardot Preference Centre take a look at this blog.
What type of lists can be used on the Email Preference Page?
Making a Dynamic List, a Public List
How to be GDPR compliant
How to use the Bucketed Approach
CWhat type of lists can be used on the Email Preference Page?
Answer: Any. When creating a list, as long as we’ve ticked the checkbox “Public”, the list will be displayed on the email preference page.
As we know, the Pardot email preference page is where your Pardot Prospects, who are subscribed to receiving your marketing communications, will be taken when they click “email preferences” within a Pardot email.
It’s key to remember this when you are creating a list and making it public. However, you do have full control over what public list exists on each preference centre, with the exception of the default preference page which shows all public lists.
This is why we encourage clients to always include a label and description (that is suitable for public view) within the list settings, as this will help your prospects understand why they are on that particular list but also understand the other communications that they can receive!