For instance, it wouldn’t make sense for a gardening retailer to create a piece of
Posted: Wed Jan 29, 2025 10:23 am
We’ve found that there are many journalists that absolutely love to cover articles that apply to their specific area. This means that map campaigns give you data points where you can pivot the pitch angle for all 50 states (“Texas’s favorite type of pie is pecan”, “Tennessee's favorite type is chess pie”). The digital PR process 1. Ideation phase Now that you know the general types of campaigns, it’s time to start thinking about which one you’ll want to create.
This starts with the ideation process. Ideally, you’ll want to ideate anywhere from 3-5 different campaign options.
By ideating multiple campaigns, you can then compare them against each other to determine which one will most likely generate the most coverage and backlinks for your brand. To give you more insights on how to ideate multiple topics, you can use the following rules: Rule #1: Choose a topic tangentially related to your business It’s important that the topic of your campaign is somehow related to your core business.
content that talks about the most fashionable cities in America and pitch the story to Vogue.
A digital PR campaign that covers the cities with the most urban gardeners and pitching to myanmar gambling data Apartment Therapy will result in much more targeted coverage. Please note how we used the phrase “tangentially related”. The topic you choose doesn’t have to exactly match your core business.
In the flower retailer example above, you might also consider other digital PR campaigns around other outdoor topics, as gardening generally ties into this concept. By not limiting yourself to only campaigns about your products, you’ll open up a
large number of campaign possibilities and increase your chances of getting coverage. Rule #2: Choose a newsworthy topic Another key point is that in order for your digital PR campaign to be successful, you’ll need to ensure that whatever you create is going to be newsworthy in some way.
If it’s not, journalists will have no incentive to cover it, as it won’t help their articles earn clicks and shares. Choosing a topic that’s newsworthy can be difficult. However, there are strategies that you can employ to come up with campaign that will stand out in the news cycle: Identify your “dream publications”. What types of topics do they tend to cover? For instance, if you identify Cosmopolitan as a dream publication, regularly check in with the site and make a note of the topics and types of content they publish.
This starts with the ideation process. Ideally, you’ll want to ideate anywhere from 3-5 different campaign options.
By ideating multiple campaigns, you can then compare them against each other to determine which one will most likely generate the most coverage and backlinks for your brand. To give you more insights on how to ideate multiple topics, you can use the following rules: Rule #1: Choose a topic tangentially related to your business It’s important that the topic of your campaign is somehow related to your core business.
content that talks about the most fashionable cities in America and pitch the story to Vogue.
A digital PR campaign that covers the cities with the most urban gardeners and pitching to myanmar gambling data Apartment Therapy will result in much more targeted coverage. Please note how we used the phrase “tangentially related”. The topic you choose doesn’t have to exactly match your core business.
In the flower retailer example above, you might also consider other digital PR campaigns around other outdoor topics, as gardening generally ties into this concept. By not limiting yourself to only campaigns about your products, you’ll open up a
large number of campaign possibilities and increase your chances of getting coverage. Rule #2: Choose a newsworthy topic Another key point is that in order for your digital PR campaign to be successful, you’ll need to ensure that whatever you create is going to be newsworthy in some way.
If it’s not, journalists will have no incentive to cover it, as it won’t help their articles earn clicks and shares. Choosing a topic that’s newsworthy can be difficult. However, there are strategies that you can employ to come up with campaign that will stand out in the news cycle: Identify your “dream publications”. What types of topics do they tend to cover? For instance, if you identify Cosmopolitan as a dream publication, regularly check in with the site and make a note of the topics and types of content they publish.