How to work online with a client at different stages of their life cycle
Posted: Wed Jan 29, 2025 9:16 am
Let's consider the path that a consumer takes before purchasing a product in an online store and later becoming its regular customer.
Potential buyer
A person has decided that he wants to buy a product, but first he is at the stage of choosing a model, manufacturer, seller. He compares the characteristics of the products, prices in different stores and, of course, the companies themselves. The main goal of any seller is to draw attention to himself, to attract a buyer. It merchant cash advance email marketing is important that the consumer in principle knows about the existence of an online store, of which there are many on the market. For this, you can use the following tools:
Content Marketing
Competent content can direct the buyer in the right direction, tell him in which direction to look to satisfy his needs, which product best suits his requests (these can be articles in specialized magazines, posts on forums, etc.).
Targeted banner advertising
This option will allow you to direct the buyer directly to the company's online store while he or she is studying products on a specialized website or forum.
SEO optimization
If the client has already chosen a specific product and is looking for a trading platform with more favorable sales conditions, this tool will make the online store noticeable to him. Search engine optimization helps to process completely different user requests and offer them the company's services at the right time.
Advanced targeted advertising allows you to show the consumer exactly those products that interest him, excluding everything unnecessary from the list. This makes the advertising campaign more effective and less expensive. After all, the client follows the link, clicking on the banner that interests him, and it is for this transition that the advertising customer pays.
Potential buyer
A person has decided that he wants to buy a product, but first he is at the stage of choosing a model, manufacturer, seller. He compares the characteristics of the products, prices in different stores and, of course, the companies themselves. The main goal of any seller is to draw attention to himself, to attract a buyer. It merchant cash advance email marketing is important that the consumer in principle knows about the existence of an online store, of which there are many on the market. For this, you can use the following tools:
Content Marketing
Competent content can direct the buyer in the right direction, tell him in which direction to look to satisfy his needs, which product best suits his requests (these can be articles in specialized magazines, posts on forums, etc.).
Targeted banner advertising
This option will allow you to direct the buyer directly to the company's online store while he or she is studying products on a specialized website or forum.
SEO optimization
If the client has already chosen a specific product and is looking for a trading platform with more favorable sales conditions, this tool will make the online store noticeable to him. Search engine optimization helps to process completely different user requests and offer them the company's services at the right time.
Advanced targeted advertising allows you to show the consumer exactly those products that interest him, excluding everything unnecessary from the list. This makes the advertising campaign more effective and less expensive. After all, the client follows the link, clicking on the banner that interests him, and it is for this transition that the advertising customer pays.