Europe Dataset

Let's get started! How Quality Score Affects Ad Rank Quality Score is a function of the keywords in your account. After all, it makes sense if you can make greater profits with higher click volume if dollars per click instead of dollars. To quantify the relationship between Quality Score and Quality Score we manually compiled data from hundreds of customer accounts equivalent to approximately $100 million in annual spend.

We then plotted each campaign’s average cost per conversion france whatsapp list against impression-weighted Quality Score. Here’s what it looks like The cost per conversion data shows a very strong relationship between average cost per conversion and average quality score. The higher your Quality Score, the lower your average cost per conversion will be. of Quality Score compared to average Quality Score on cost per action rather than conversion or acquisition.

Crack: Note that if your Quality Score is below average you'll essentially have to pay a penalty - each conversion is higher than the advertiser's average number of conversions. Simply put, your cost per conversion will decrease on average for every quality score above your average score. Conversely, your cost per conversion will increase each time your Quality Score falls below the average.