In recent times, the new wave of Inbound Marketing is videos. This is because the consumption of this type of material has increased exponentially, especially as a result of streaming services offered by brands such as Netflix , Hulu and Amazon Prime .
But how can your tech company benefit from this demand for video content? One way to make videos available and still engage and attract consumers is with webinars, which have been gaining more and more traction among marketers.
What is a webinar?
Basically, a webinar is a lecture given in video format by usa business email lists an expert on a specific subject. The formats and durations vary, depending largely on the objective to be achieved. However, they all have one thing in common: webinars are broadcast live. The reason? To create a sense of urgency in the audience, so that registrations can occur quickly.
And it's precisely at the time of registration that everything begins: when promoting the webinar, your company will collect information through a registration form that will later serve as a database for the dissemination of new content.
The webinar on the Inbound Marketing methodology
Webinars are an excellent opportunity to generate new leads. In the Inbound Marketing methodology, webinars serve as very rich content to convert visitors into leads. In this sense, the more exclusive and valuable the content, the greater the added value and the better its “bargaining currency”. In other words, your company can ask for information that is truly relevant to your marketing and sales teams, not just their name and email, for example.
Why include webinars in your Inbound Marketing strategy?
There are several advantages that your company can obtain by introducing webinars into your marketing strategy:
Geographical reach: there are no geographical barriers on the internet, making it possible to reach a reasonably wide audience.
This type of content does not require a large investment: there are several platforms that allow you to create a webinar for free. There are also tools with advanced functions available at affordable prices.
Be an authority on the subject: the webinar reinforces your company's credibility as an authority in the area in which it operates. By sharing knowledge, you gain visibility and position yourself as an expert player in your sector of activity.
Not sure where to start with your webinar strategy? OUTMarketing can help! Get in touch with us.