Google a better understanding of what an individual page is about
Posted: Wed Jan 29, 2025 7:12 am
While generally an e-commerce site’s category and product pages are going to be the most important from a revenue perspective, blogs can still be very important for e-commerce sites. In recent years, there has definitely been a shift towards more informational content ranking for keywords where we would expect a category or product page to rank instead. We can see that, more and more, Google is choosing to rank content such as guides, affiliate sites, or “how to” content above product and category pages.
This means that not having a place for informational content to live can limit Magento stores’ SEO success. For instance, let’s say we set up a store that sells cameras that are great for selfies. Naturally, we might want to create a page to rank for the term “selfie cameras”. However, when we check the SERPs, some of the top ranking results are informational pieces of content. In the screenshot below, you can see how ShotKit (#2) and B&H (#3) actually rank above Best Buy and Amazon for this query with “Best Selfie Camera” pages: Informational, product and category style results for a selfie camera.
When we look at the B&H page, we can see how they’ve set up a blog post that ranks the best selfie cameras that they offer. They’ve then intelligently linked to the products in their store. Instead of trying to force a category south korea gambling data or product page to rank, they were able to use this listicle-style blog post to improve their visibility for an important query: Listicle-style blog post showing various cameras. A blog allows a natural place for your informational content to live.
Without informational content, Magento stores might not be able to rank for some of their target keywords by only using product and category pages. Fortunately, there are extensions that you can utilize such as the Magento 2 Blog Extension from Magefan. You could also consider setting up a blog on WordPress and creating a subdomain for your Magento store (blog.example.com). We highly recommend setting up one of these options to give your site the ability to host informational content.
7. Structured data Structured data is code you can add to your site that gives . As Magento sites can be quite large, structured data can be a great way to improve Google’s understanding of the site at scale. For e-commerce sites, here is our ideal mapping of which structured data types should go on different page templates: Home Page: Organization Category Page: CollectionPage, BreadcrumbList Product Page: Product, BreadcrumbList Blog: Article This mapping can help give Google a stronger understanding of your store’s content.
This means that not having a place for informational content to live can limit Magento stores’ SEO success. For instance, let’s say we set up a store that sells cameras that are great for selfies. Naturally, we might want to create a page to rank for the term “selfie cameras”. However, when we check the SERPs, some of the top ranking results are informational pieces of content. In the screenshot below, you can see how ShotKit (#2) and B&H (#3) actually rank above Best Buy and Amazon for this query with “Best Selfie Camera” pages: Informational, product and category style results for a selfie camera.
When we look at the B&H page, we can see how they’ve set up a blog post that ranks the best selfie cameras that they offer. They’ve then intelligently linked to the products in their store. Instead of trying to force a category south korea gambling data or product page to rank, they were able to use this listicle-style blog post to improve their visibility for an important query: Listicle-style blog post showing various cameras. A blog allows a natural place for your informational content to live.
Without informational content, Magento stores might not be able to rank for some of their target keywords by only using product and category pages. Fortunately, there are extensions that you can utilize such as the Magento 2 Blog Extension from Magefan. You could also consider setting up a blog on WordPress and creating a subdomain for your Magento store (blog.example.com). We highly recommend setting up one of these options to give your site the ability to host informational content.
7. Structured data Structured data is code you can add to your site that gives . As Magento sites can be quite large, structured data can be a great way to improve Google’s understanding of the site at scale. For e-commerce sites, here is our ideal mapping of which structured data types should go on different page templates: Home Page: Organization Category Page: CollectionPage, BreadcrumbList Product Page: Product, BreadcrumbList Blog: Article This mapping can help give Google a stronger understanding of your store’s content.