Choose a relevant solution This may seem like an obvious one, but it cannot be stressed enough
Posted: Wed Jan 29, 2025 7:07 am
Sounds easy enough, right? Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process. What is a pillar page? A pillar page is a piece of long-form content, like a guide or a white paper, that will serve as the basis for topic clusters on a particular topic. It gives basic information on its particular topic, with links out to cluster pages that delve deeper into a specific aspect of said topic.
Pillar pages should be thorough in their explanation and be framed as an early-stage south africa gambling data piece of content. The cluster pages that the pillar page links out to should also link back to the pillar page. (Check out this quick Hubspot guide for some great visualizations.) What is a cluster page? Now that we understand the structure of a pillar page, we can better comprehend cluster content. When choosing a topic for your pillar page, you’ll decide what specific keywords within that topic you’d like to rank for.
Each keyword then gets its own dedicated page. That dedicated page is a “cluster page”. Cluster pages can be a blog, a white paper, a solution page — really any piece of content can serve as part of the cluster. Since all of the cluster pages are on the same topic, it should be fairly easy to link out to other related cluster pages as well as to the main pillar page. This strategy not only organizes your content library in a cohesive way, it also creates broader search engine authority.
How to choose a pillar page topic Choosing the right topic for your pillar page is integral in the success of the strategy. Keywords are still essential in SEO, but topic targeting has become increasingly important as search engines have updated their algorithms. Search engines reward content that is organized by topic, not keywords. Here are the key steps you need to take in order to choose a pillar page topic that will be successful. 1.
Some SEOs get so stuck on finding the right keywords, that they forget about the big picture. Similar to how you would conduct keyword research, think about solutions and topics that your product solves for. This is where the buyer persona comes into play. What is your buyer searching for, and what questions might they have along the way? Once you have a list of possible options, choose a topic that is broad enough to be able to create “cluster pages” around.
Pillar pages should be thorough in their explanation and be framed as an early-stage south africa gambling data piece of content. The cluster pages that the pillar page links out to should also link back to the pillar page. (Check out this quick Hubspot guide for some great visualizations.) What is a cluster page? Now that we understand the structure of a pillar page, we can better comprehend cluster content. When choosing a topic for your pillar page, you’ll decide what specific keywords within that topic you’d like to rank for.
Each keyword then gets its own dedicated page. That dedicated page is a “cluster page”. Cluster pages can be a blog, a white paper, a solution page — really any piece of content can serve as part of the cluster. Since all of the cluster pages are on the same topic, it should be fairly easy to link out to other related cluster pages as well as to the main pillar page. This strategy not only organizes your content library in a cohesive way, it also creates broader search engine authority.
How to choose a pillar page topic Choosing the right topic for your pillar page is integral in the success of the strategy. Keywords are still essential in SEO, but topic targeting has become increasingly important as search engines have updated their algorithms. Search engines reward content that is organized by topic, not keywords. Here are the key steps you need to take in order to choose a pillar page topic that will be successful. 1.
Some SEOs get so stuck on finding the right keywords, that they forget about the big picture. Similar to how you would conduct keyword research, think about solutions and topics that your product solves for. This is where the buyer persona comes into play. What is your buyer searching for, and what questions might they have along the way? Once you have a list of possible options, choose a topic that is broad enough to be able to create “cluster pages” around.