Promotion Find the Treasure
Posted: Wed Jan 29, 2025 7:05 am
This is what participation consists of: looking for a treasure that is hidden, for example, on the territory of a shopping center.
Of course, you should notify as wide an audience as possible about the event in advance. Let there be many people who want to find the prize.
For example, one bank organized a search for gold coins. The area where it was necessary to search was outlined, and hints were invented. Isn't that a way to attract the attention of insurance leads for seniors clients?
Promotion Find the treasure
Source: PeopleImages.com - Yuri A / shutterstock.com
Advertising campaigns in the quest format are created on the same principle. Participants must complete tasks and follow clues to go the whole way. The winner finds a valuable prize at the end.
So-called "weather-based" discounts
What are the rules of such a promotion? The discount on the purchase is the same as the current outside temperature. It works great when you need to quickly get rid of seasonal goods or a pile of household appliances, for example. Just calculate everything in advance so that the weather does not play a cruel joke on you.
A similar option: the buyer gets a discount depending on his age. This is best used in stores with youth goods, where older people buy very rarely.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stages of an advertising campaign
A whole series of events can be held within the framework of one advertising campaign, differing both in focus and scale. Their effectiveness largely depends on competent planning and organizational aspects. How to do everything correctly?
Use the step-by-step algorithm to make sure you don’t forget anything:
Decide for what purpose you are going to launch a promotional campaign, what exactly you want to promote.
Study the situation in the niche. Research the needs of the target audience, what the existing market offers, what are the weak points of competitors, calculate whether the costs will be justified.
Create a portrait of your buyer, because your advertising activities will be directed at him. Make the most detailed description: what kind of people buy from you, where they work, how they relax, what their income is, whether they have families, etc.
Prepare a strategic plan, an idea to which all planned activities will be subordinated.
Decide how much money you are willing to spend. After that, it will become clear what tools you can use.
Choose the right means to implement your advertising campaign. The results largely depend on media planning. Think about which channels will be most effective for your case, choose and define clear terms for their use (these can be TV broadcasts, publications on the Internet or in print, banners on the street, etc.).
Calculate the expenses for each event and summarize them in a final estimate. If you see that the planned budget is not enough, you can review the list, cancel some events or schedule them for a shorter period.
Now you can start being creative, creating demonstration materials. Think about the design, texts, creative "tricks" for social networks, audio and video clips, everything that you will use.
Create a final plan listing all upcoming activities, the tools and materials you will select, the timing and costs.
Now you can launch.
Monitor the process, analyze how effectively everything went, and summarize the results.
Perhaps someone will not dare to take on the matter independently. Then entrust the work to a special agency. Let your advertising campaign be prepared and implemented by professional marketers.
Of course, you should notify as wide an audience as possible about the event in advance. Let there be many people who want to find the prize.
For example, one bank organized a search for gold coins. The area where it was necessary to search was outlined, and hints were invented. Isn't that a way to attract the attention of insurance leads for seniors clients?
Promotion Find the treasure
Source: PeopleImages.com - Yuri A / shutterstock.com
Advertising campaigns in the quest format are created on the same principle. Participants must complete tasks and follow clues to go the whole way. The winner finds a valuable prize at the end.
So-called "weather-based" discounts
What are the rules of such a promotion? The discount on the purchase is the same as the current outside temperature. It works great when you need to quickly get rid of seasonal goods or a pile of household appliances, for example. Just calculate everything in advance so that the weather does not play a cruel joke on you.
A similar option: the buyer gets a discount depending on his age. This is best used in stores with youth goods, where older people buy very rarely.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stages of an advertising campaign
A whole series of events can be held within the framework of one advertising campaign, differing both in focus and scale. Their effectiveness largely depends on competent planning and organizational aspects. How to do everything correctly?
Use the step-by-step algorithm to make sure you don’t forget anything:
Decide for what purpose you are going to launch a promotional campaign, what exactly you want to promote.
Study the situation in the niche. Research the needs of the target audience, what the existing market offers, what are the weak points of competitors, calculate whether the costs will be justified.
Create a portrait of your buyer, because your advertising activities will be directed at him. Make the most detailed description: what kind of people buy from you, where they work, how they relax, what their income is, whether they have families, etc.
Prepare a strategic plan, an idea to which all planned activities will be subordinated.
Decide how much money you are willing to spend. After that, it will become clear what tools you can use.
Choose the right means to implement your advertising campaign. The results largely depend on media planning. Think about which channels will be most effective for your case, choose and define clear terms for their use (these can be TV broadcasts, publications on the Internet or in print, banners on the street, etc.).
Calculate the expenses for each event and summarize them in a final estimate. If you see that the planned budget is not enough, you can review the list, cancel some events or schedule them for a shorter period.
Now you can start being creative, creating demonstration materials. Think about the design, texts, creative "tricks" for social networks, audio and video clips, everything that you will use.
Create a final plan listing all upcoming activities, the tools and materials you will select, the timing and costs.
Now you can launch.
Monitor the process, analyze how effectively everything went, and summarize the results.
Perhaps someone will not dare to take on the matter independently. Then entrust the work to a special agency. Let your advertising campaign be prepared and implemented by professional marketers.