Reach Fast-Growing Markets
Posted: Sat Dec 21, 2024 4:36 am
Besides, an app is more likely to get featured in app stores designed with a focus on local markets. The Mavenfall gaming app by Blue Tea Games, which earned Apple’s Editorial Feature in Hong Kon iraq database telegram g immediately upon its release, is only one of those successful app localization examples.
Gain More Downloads
Better visibility doesn’t always translate into more downloads, but localization does. An experiment conducted by David Jenner, an entrepreneur, and the founder of Make App Magazine, shows how localization turns 3,000 downloads into 23,000, resulting in a whopping 767% increase. Keep in mind that these outcomes were achieved by localizing only the app name, keywords, and description, without even delving into visuals and all language strings.
The benefits are confirmed by an App Guardians’ case study, which provides a nice example of localization strategy implementation leading to a 101% gain in global downloads and a 67% rise in local countries.
Mobile app localization
While your competitors are trying to sweep North American, European, or Asian markets, your product can capture lots of users by targeting less obvious yet promising places. According to Mobile Market Forecast by SensorTower, Latin America and Africa will generate the highest revenue growth for iOS and Android apps by 2023, with the predicted increase in user spending reaching 239% for the App Store and 408% for Google Play. You can skim the cream off this up-and-coming customer base by delivering your products or services to your target audiences in their native language.
Expand Your Audience Within English-Speaking Countries
The leading English-speaking countries like the United States, the UK, Canada, and Australia are famous for promoting cultural diversity and embracing immigrants of various backgrounds, resulting in large communities that consistently use languages other than English. Over 67 million people communicate in a foreign language at home in the US, while in California, their percentage amounts to almost half of the population. A smartly localized app can kill two birds with one stone, expanding your customer reach inside an English-speaking country and outside its borders.
Boost Your Revenue Through Better UX
Here are two significant figures from a survey by CSA Research: 65% of consumers prefer content in their mother tongue, and 40% of them won’t buy products or services offered in other languages. It’s that simple — you can either increase your profits by catering to the needs of the former or lose revenue by brushing off the latter group.
Even simple translation removes the language barrier from the customer journey, but smartphone app localization extends beyond just converting one text string into another. By supporting the time format your customer uses or adding subtitles/dubbing to your video instructions, you deliver a seamless user experience, which pays off with higher engagement and increased sales.
Gain More Downloads
Better visibility doesn’t always translate into more downloads, but localization does. An experiment conducted by David Jenner, an entrepreneur, and the founder of Make App Magazine, shows how localization turns 3,000 downloads into 23,000, resulting in a whopping 767% increase. Keep in mind that these outcomes were achieved by localizing only the app name, keywords, and description, without even delving into visuals and all language strings.
The benefits are confirmed by an App Guardians’ case study, which provides a nice example of localization strategy implementation leading to a 101% gain in global downloads and a 67% rise in local countries.
Mobile app localization
While your competitors are trying to sweep North American, European, or Asian markets, your product can capture lots of users by targeting less obvious yet promising places. According to Mobile Market Forecast by SensorTower, Latin America and Africa will generate the highest revenue growth for iOS and Android apps by 2023, with the predicted increase in user spending reaching 239% for the App Store and 408% for Google Play. You can skim the cream off this up-and-coming customer base by delivering your products or services to your target audiences in their native language.
Expand Your Audience Within English-Speaking Countries
The leading English-speaking countries like the United States, the UK, Canada, and Australia are famous for promoting cultural diversity and embracing immigrants of various backgrounds, resulting in large communities that consistently use languages other than English. Over 67 million people communicate in a foreign language at home in the US, while in California, their percentage amounts to almost half of the population. A smartly localized app can kill two birds with one stone, expanding your customer reach inside an English-speaking country and outside its borders.
Boost Your Revenue Through Better UX
Here are two significant figures from a survey by CSA Research: 65% of consumers prefer content in their mother tongue, and 40% of them won’t buy products or services offered in other languages. It’s that simple — you can either increase your profits by catering to the needs of the former or lose revenue by brushing off the latter group.
Even simple translation removes the language barrier from the customer journey, but smartphone app localization extends beyond just converting one text string into another. By supporting the time format your customer uses or adding subtitles/dubbing to your video instructions, you deliver a seamless user experience, which pays off with higher engagement and increased sales.