Learn how SEO can help your business

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What is SEO (Search Engine Optimization)? It is the set of strategies that influence the algorithm of search engines like Google, ensuring that your business appears prominently in search results. In the digital world, where “out of sight, out of mind”, SEO becomes even more vital for the visibility of your company.

Implementing an effective SEO strategy on your social media, blogs, and other digital platforms not only increases your online presence, but also makes it easier for your customers to find your brand quickly. This represents a significant competitive advantage, as websites that rank high in the first search results are 13 times more likely to make a sale.

The Influence of SEO and Google on Purchasing Decisions
Today, Google plays a fundamental role in the way people buy and evaluate products or services. Want to better understand the impact of this? Check out some data that reveals this reality:

8 out of 10 people prefer to use Google to search for information about companies.
6 in 10 discovered new businesses through Google in the last year.
68% of people found new stores when searching by category on Google.
95% used Google to compare companies before deciding which one to contact.
80% want to find products or services near their location.
These numbers clearly show how essential SEO is to the tunisia whatsapp data success of your business in the digital age. People are increasingly used to searching online before making a purchase, and investing in SEO can ensure that you are their choice.

Additionally, SEO offers a great way to rank well in SERPs (Search Engine Results Pages) without having to spend as much as Paid Traffic, providing excellent value for money.

Time to Get Your Hands Dirty
Now that you understand the importance of SEO, it’s time to start implementing it in your business. At Alpina Digital, we’ve put together some tips to help you take your first steps in the world of SEO:

First, it is important to understand that SEO does not have a ready-made formula. To reach the top positions in search engines, continuous work is required, focused on studying your target audience, their search habits and interests.

Planning
Strategic planning begins with documenting all the information relevant to the project: company data, product or service, target audience, prices and competitors. This initial document is known as a briefing and serves as the basis for all SEO work.

Keyword Research
One of the pillars of SEO is keyword research. Keyword research helps to target your content and your area of ​​expertise, making it easier for potential customers to find your company efficiently on search engines like Google and Yahoo. If you are just starting out, use related terms suggested by the search engines themselves.

These keywords will guide you in creating relevant content and organizing your site's subcategories.

Creating Relevant Content
Once you’ve defined your keywords, it’s time to think about content. Relevant content is the foundation of good SEO. It can be used on a variety of platforms, including Instagram, YouTube, Facebook, websites, and blogs.

But what makes content relevant? It should be useful to your audience, offering tips, ideas and information that make their lives easier. It should also be well-written, free of spelling mistakes or broken links, and have a clear structure.

SEO Tips to Apply Right Now
SEO on Social Media:
Use categories that are appropriate for your product or service.
Include strategic keywords in your page description or profile bio.
Produce quality and authentic content.
Use CTAs (Call to Action) to encourage audience action.
Pillars to Approach SEO in a Deep Way:
Audience Study: Get to know your target audience in depth.
Keywords: Identify the best keywords for your niche.
Quality Content Creation: Develop materials that engage and educate your customers.
On and Off Page Optimization: Ensure that both the content and technical aspects of your website are optimized for search engines.
AI Technology: Be ready and able to use tools that clean up your optimization and provide you with clear methods for making necessary adjustments to your posts. Every SEO-based blog post needs polishing.