How does an auto sales funnel differ from a regular funnel?
Posted: Wed Jan 29, 2025 5:33 am
It is not quite correct to call any funnel an auto funnel. What is meant here is the setting up of automatic execution of certain processes.
How does an auto sales funnel differ from a regular funnel?
Source: astel design / shutterstock.com
Without resorting to this option, you dj email list can create a completely effective funnel and make sales through consultations, for example, without using modern cool mechanisms and without building complex action scenarios.
The simplest sales funnel is, for example, a landing page, applications from which are systematically processed by operators.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153412
Automation here is only partial, at the lead collection stage. The program records them around the clock and forwards requests to your email, or they fall into the CRM system. However, the most important half of success depends on the efforts and professionalism of managers when they start working with these people.
For example, after calculating the costs, you see that the applications received from direct landing page advertising via direct are very expensive. Therefore, you are going to take the following measures:
return some of the “dropped out” visitors to the funnel;
generate additional demand using search engines;
actively interact with social networks.
To do this, you create a system that includes a subscription, a lead magnet, and a simple series of letters. This is the so-called warm-up funnel. In it, the client gains confidence in your product and begins to consider it as a way to solve his problem. As a result, he fills out an application form.
This approach is very effective when it comes to a product for which a regular sales funnel is not very applicable. For example, the service sector (especially complex ones), b2b business, certain product groups.
For owners of online schools, it is recommended to use classic elements of an online sales funnel, namely:
Once the visitor has signed up, make a one-time offer (OTO) to buy the starter product (tripwire) at a very symbolic price;
send out a series of trigger emails aimed at selling the main product;
transfer users (for example, those who abandoned a purchase) to other stages of the funnel;
add to the main mailing list and/or to the community lists (in conclusion).
This example is not yet a sales funnel in the full sense of the word, but we can say that it is almost one.
Now you can add more "chips" that are implemented automatically. These can be auto webinars, auto releases, upsells, downsells. Attach "reminders", transfer those who refused to buy to retargeting lists. Launch variability. That's probably all you need to create an online sales funnel.
How does an auto sales funnel differ from a regular funnel?
Source: astel design / shutterstock.com
Without resorting to this option, you dj email list can create a completely effective funnel and make sales through consultations, for example, without using modern cool mechanisms and without building complex action scenarios.
The simplest sales funnel is, for example, a landing page, applications from which are systematically processed by operators.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153412
Automation here is only partial, at the lead collection stage. The program records them around the clock and forwards requests to your email, or they fall into the CRM system. However, the most important half of success depends on the efforts and professionalism of managers when they start working with these people.
For example, after calculating the costs, you see that the applications received from direct landing page advertising via direct are very expensive. Therefore, you are going to take the following measures:
return some of the “dropped out” visitors to the funnel;
generate additional demand using search engines;
actively interact with social networks.
To do this, you create a system that includes a subscription, a lead magnet, and a simple series of letters. This is the so-called warm-up funnel. In it, the client gains confidence in your product and begins to consider it as a way to solve his problem. As a result, he fills out an application form.
This approach is very effective when it comes to a product for which a regular sales funnel is not very applicable. For example, the service sector (especially complex ones), b2b business, certain product groups.
For owners of online schools, it is recommended to use classic elements of an online sales funnel, namely:
Once the visitor has signed up, make a one-time offer (OTO) to buy the starter product (tripwire) at a very symbolic price;
send out a series of trigger emails aimed at selling the main product;
transfer users (for example, those who abandoned a purchase) to other stages of the funnel;
add to the main mailing list and/or to the community lists (in conclusion).
This example is not yet a sales funnel in the full sense of the word, but we can say that it is almost one.
Now you can add more "chips" that are implemented automatically. These can be auto webinars, auto releases, upsells, downsells. Attach "reminders", transfer those who refused to buy to retargeting lists. Launch variability. That's probably all you need to create an online sales funnel.