Consider these numbers

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1 to 3 touches to re-engage an inactive customer
1 to 5 touches to engage a prospect who is in the buying window and is familiar with you and your brand
3 to 10 touches to engage a prospect who has a high degree of familiarity with you or your brand but is not in the buying window
5 to 12 touches to engage a warm inbound lead
5 to 20 touches to engage a prospect who has some familiarity with you and your brand—buying window dependent
20 to 50 touches to engage a cold prospect who does not know you or your brand
Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, and industry indonesia email list vertical, you may find that these numbers shift in or out of your favor.

Why You Should Leave a Voicemail?
The story these numbers tell us is that it takes multiple prospecting touches to get prospects to engage. This means, that to be successful, you will need to master multiple prospecting channels including:“Your commitment to persistence and multiple touches establishes a couple things. First, it says that you are not going to go away, that you intend to keep calling. Second, it acknowledges that you believe it is your responsibility to call them, rather than waiting for them to call you.”Prospects and customers are watching every move you make.
What is important to remember is in today’s competitive world your prospects and customers are watching every move you make. Imagine how mispronouncing or forgetting a client’s name can change that person’s perception of you.

Salespeople and sales leaders seem to be on constant lookout for big ideas that will give them the winning edge.

Perhaps you are one of them, combing the latest books, webinars, blogs, podcasts, and social media in search of the silver bullet that will get you into a prospect’s door, help you nail your presentation, or win a hard-to-close deal.