Unless something has happened to warrant legal action

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If you notice a pattern, ask what has changed, give the agency the chance to correct course with you (including booking more of their time or offering you extra help to make up for past failures), but then consider moving on if dissatisfaction isn’t remedied. I’m personally such a local business fan that I’ve always considered it a tremendous honor to be brought into a good local business to advise them. Evaluate at regular intervals whether you feel like you and your business are being honored by your marketing partners.


Finally, pay attention if benchmarks are repeatedly missed. For example, if your middle east gambling data marketing partners tell you that they typically expect investment in review outreach to have doubled the rate at which you’re receiving reviews within one quarter, and four months go by without any improvement, request an explanation and weigh it well. Local SEO is experimental and demands patience and leeway, but if stated goals are consistently not met, your agency may not be up to the task at hand.


Post-relationship If changes on either side of the relationship make it necessary to part ways with your agency, the ideal scenario is a mutually-respectful adieu in which the marketers wish the client well on the next phase of their journey, and the client has done nothing that would make it awkward to potentially work with these partners again in future — if they’d like to. I’ve seen from a distance some shockingly unprofessional business breakups, with accusations hurled on both sides, websites being held hostage, scathing reviews being left, foolhardy online revenge attempts, and even lawsuits.


, it’s best to walk away with everyone’s dignity intact. There are many reasons why clients and agencies may be mismatched, but only edge cases warrant making a public scene that risks reputation damage to both houses. When a top quality local SEO agency can’t fulfill a client’s expectations or needs, a respectful environment may prompt them to refer the business to another firm they know and trust. When a client grows beyond what an agency can provide but has been happy up to that point, polite openness can greatly ease the parting.