What do we have in common? What is something that

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But if you found it surprising, odds are someone else is going to find it surprising. Make sure that's highlighted in the results. When you pitch it, make sure it's highlighted in the body of your pitch. Impact Thirdly, impact. Impact, it has some other names. Sometimes we talk about newsworthiness. Prominence is one of them. Basically, is it actually affecting the audience? When a journalist decides what to write, they want to know: Does this impact my readers? How does this affect their daily lives? So if you look back at this headline example, TechRepublic, their audience most likely has been on a lot of Zoom calls in the last year or so.


So they know, when they saw this pitch, this is going to be interesting to a lot japan gambling data of people. This is more in the general audience bucket. You can do projects and I have another video about tangential content, which you can check out, that's along these lines. But you can think, "What impacts a wide audience?" If you're trying to get national news coverage or appeal to a pretty general audience, you have to think about what's going to impact a lot of folks.


we're going to be able to all relate to? Or you can still apply this in a niche perspective. You don't always have to appeal everybody. But if you're going to do that, then you need to focus in and think, "How is this going to impact that specific person that I have in mind, that set of people?" If you're able to do that and explain in your pitch to the journalists I think this insight is interesting because XYZ, and they see that it has an impact for their audience, they're going to be more likely to cover it, because it's in their interest not only to get their audience to click on these stories but to inform them about things that they might be interested about.


In this case, it's that they might not look as professional as they thought. I put this headline here because it's an example of all three of these things. We often like to think we have our digital PR perspective involved from the very beginning of creating content. You don't want to have them separate. You don't want to create something and then have somebody pitch it later and have no idea kind of where it came from or why you went that direction.