Advertising on souvenirs (branding)
Posted: Wed Jan 29, 2025 3:58 am
This type of advertising is based on providing potential clients with souvenirs (gifts), which are tools for image and product advertising.
Anyone who has ever attended a presentation or PR event is familiar with this method of promoting brands and companies: visitors are given an inexpensive and attractive souvenir with the organization's logo, slogan or other commercial information (this could be a calendar, lighter, mug, cap, T-shirt, bag).
Example of advertising on souvenirs
Source: Unsplash
A gift symbolizes the advertiser's favor buy weight loss leads and benevolent attitude toward the client. This type of advertising in marketing is inexpensive but effective. Distribution of souvenirs is especially effective for advertising popular brands. In this case, souvenir products are an effective means of image-based personalized advertising.
The method of brand promotion by applying the logo and distinctive attributes of the company will never lose its uniqueness.
Modern types of advertising in marketing
Indoor advertising is the newest advertising trend in Russia. Such advertising is placed indoors – shopping centers, stores, hypermarkets. Currently, indoor advertising is becoming more and more widespread, it is placed in cinemas, entertainment centers, airports, buses, business centers, etc. Plasma panels, screens, LCD monitors are used for placement.
Indoor advertising
Source: Unsplash
Product placement involves inserting a product, brand, or image that is similar to a real commercial product into the plot, props of a film, TV show, computer game, music video, or book. This type of advertising in marketing is hidden; it allows you to demonstrate the product being sold or its logo, remind about its purpose, quality, method of use, or application.
Internet advertising . This marketing tool allows you to present products, services or a company on the World Wide Web, it is addressed to a wide audience and has a persuasive nature.
SMS advertising - this tool allows sending potential buyers SMS messages of an advertising nature to their mobile phones. This type combines the latest methods of electronic and mobile commerce, which owe their development to the widespread use of the Internet and the rapid growth of the mobile communications market.
Ambient advertising (from English ambient advertising or ambient media, from English ambient - surrounding) - this advertising direction assumes the use of elements of the environment, such as benches, doors, walls of buildings, office supplies, etc., as carriers of advertising information, not areas in printed publications, time on television and radio broadcasts, billboards.
Ambient advertising
Source: Unsplash
POS materials (POS materials, POS — point of sales). Their use is aimed at promoting a brand or product at the point of sale. Such materials are: shelf talkers, price tag holders, wobblers, price tags, stoppers, promo stands, dispensers, plastic trays, flags, packaging, painting, stickers, decorative magnets, coasters for mugs, cups, glasses, posters, plastic folders, briefcases, tags, calendars, postcards, notepads, rulers, key rings, bookmarks and other souvenirs distributed at points of sale.
Cross-promotion is a type of advertising that involves holding an event to promote two or more brands simultaneously. In this case, a joint product is not created, but the expectation is to increase sales of each brand separately and raise consumer awareness.
A classic example of cross-promotion is the Calgon anti-limescale ad, which states that the product is recommended for use by all leading washing machine manufacturers. This is also stated on the packaging. How does this promote brands? Calgon increases sales because its support from major manufacturers makes washing machine owners more loyal. Indesit, AEG and others begin to be perceived by consumers as “leading washing machine manufacturers,” which allows them to increase sales as well.
Anyone who has ever attended a presentation or PR event is familiar with this method of promoting brands and companies: visitors are given an inexpensive and attractive souvenir with the organization's logo, slogan or other commercial information (this could be a calendar, lighter, mug, cap, T-shirt, bag).
Example of advertising on souvenirs
Source: Unsplash
A gift symbolizes the advertiser's favor buy weight loss leads and benevolent attitude toward the client. This type of advertising in marketing is inexpensive but effective. Distribution of souvenirs is especially effective for advertising popular brands. In this case, souvenir products are an effective means of image-based personalized advertising.
The method of brand promotion by applying the logo and distinctive attributes of the company will never lose its uniqueness.
Modern types of advertising in marketing
Indoor advertising is the newest advertising trend in Russia. Such advertising is placed indoors – shopping centers, stores, hypermarkets. Currently, indoor advertising is becoming more and more widespread, it is placed in cinemas, entertainment centers, airports, buses, business centers, etc. Plasma panels, screens, LCD monitors are used for placement.
Indoor advertising
Source: Unsplash
Product placement involves inserting a product, brand, or image that is similar to a real commercial product into the plot, props of a film, TV show, computer game, music video, or book. This type of advertising in marketing is hidden; it allows you to demonstrate the product being sold or its logo, remind about its purpose, quality, method of use, or application.
Internet advertising . This marketing tool allows you to present products, services or a company on the World Wide Web, it is addressed to a wide audience and has a persuasive nature.
SMS advertising - this tool allows sending potential buyers SMS messages of an advertising nature to their mobile phones. This type combines the latest methods of electronic and mobile commerce, which owe their development to the widespread use of the Internet and the rapid growth of the mobile communications market.
Ambient advertising (from English ambient advertising or ambient media, from English ambient - surrounding) - this advertising direction assumes the use of elements of the environment, such as benches, doors, walls of buildings, office supplies, etc., as carriers of advertising information, not areas in printed publications, time on television and radio broadcasts, billboards.
Ambient advertising
Source: Unsplash
POS materials (POS materials, POS — point of sales). Their use is aimed at promoting a brand or product at the point of sale. Such materials are: shelf talkers, price tag holders, wobblers, price tags, stoppers, promo stands, dispensers, plastic trays, flags, packaging, painting, stickers, decorative magnets, coasters for mugs, cups, glasses, posters, plastic folders, briefcases, tags, calendars, postcards, notepads, rulers, key rings, bookmarks and other souvenirs distributed at points of sale.
Cross-promotion is a type of advertising that involves holding an event to promote two or more brands simultaneously. In this case, a joint product is not created, but the expectation is to increase sales of each brand separately and raise consumer awareness.
A classic example of cross-promotion is the Calgon anti-limescale ad, which states that the product is recommended for use by all leading washing machine manufacturers. This is also stated on the packaging. How does this promote brands? Calgon increases sales because its support from major manufacturers makes washing machine owners more loyal. Indesit, AEG and others begin to be perceived by consumers as “leading washing machine manufacturers,” which allows them to increase sales as well.