The "Substrate" Sales Model
Posted: Sun Dec 22, 2024 8:34 am
The advertisement is set up on an auxiliary (intermediate) page. It is also called a substrate. In most cases, this is some kind of review or article.
This type of sales model is used to actualize the needs of a potential buyer. After reading the article, he will form an opinion about whether he needs this product at the moment and how it will help solve the problem.
The "Substrate" Sales Model
Source: shutterstock.com
This “solution to the problem” will be a link to a landing page that lists the characteristics of the product (service) in detail.
This scheme is used if:
the product is exclusive, but people do not understand its email lists uk value . The article is intended to tell in detail about the features of the product: what needs can be satisfied with its help, what is its demand, etc.;
difficulties arise with moderation in social networks . For example, moderators block advertisements. Using a backing allows you to solve the problem of access to a profile group.
Ways to implement this sales scheme:
Method 1 :
Publishing an article or review on your website. The text must contain a link to the landing page. The customer flow looks like this: Advertising → Article on a separate website → Landing page → Applications/orders.
Method 2 :
Posting an article in a social network group. The review should contain the landing page address. The buyer's path in this case is as follows: Advertising → Article in a group → Landing page → Applications/orders.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Lead Magnet Sales Model
An advertisement brings a lead to a thematic site containing useful information. Such a page is called a magnet. In exchange for information, the potential buyer leaves their contact information. As a rule, this is an email.
Then a generated letter containing useful information is sent to this e-mail. And the businessman gets a channel of communication with the consumer.
The "Substrate" Sales Model
Source: shutterstock.com
The Lead Magnet sales model solves the problem of engaging not only the 5% of the target audience who are ready to purchase the product immediately, but also of interesting the rest of the users who may place an order later.
Let's take a simple example. Let's say an entrepreneur provides real estate services. His clients very rarely agree to a deal right away. The vast majority of people want to learn more about the realtor's competence, as well as his reputation.
Only after they are convinced of the specialist’s qualifications (after a week, a month, or six months) are clients ready to make a decision whether to buy real estate from this realtor or look for other options.
For this purpose, the user is offered comprehensive information free of charge, posted on the magnet site. The buyer learns how to save a little, avoid fraudsters, etc. And then a trade offer is sent to the e-mail address specified during registration.
What you need to pay attention to:
Don't equate e-mail newsletters with spam ! In the examples above, a person consciously gives their consent to receive useful information.
This sales model does not give quick results . But if you are patient and build a communication strategy with the target audience correctly, you can ultimately get a stable, constant flow of clients.
This scheme is also applicable to a group in social networks . For example, instead of a magnet, place a welcome message with useful information and a call to subscribe. In this case, you can hold the attention of users by publishing regular posts. Of course, you need to place targeted content in them that encourages them to make a deal.
A lead magnet is used when it is necessary:
decide what useful information makes sense to exchange for the lead's contacts (or subscription);
design a magnet site;
to warm up the interest of a potential client by publishing a new portion of useful information;
offer the product on a regular basis.
The sales model creates the following flow of customers: Advertising → Magnet → Regular mailing → Product offer → Applications/orders.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
This type of sales model is used to actualize the needs of a potential buyer. After reading the article, he will form an opinion about whether he needs this product at the moment and how it will help solve the problem.
The "Substrate" Sales Model
Source: shutterstock.com
This “solution to the problem” will be a link to a landing page that lists the characteristics of the product (service) in detail.
This scheme is used if:
the product is exclusive, but people do not understand its email lists uk value . The article is intended to tell in detail about the features of the product: what needs can be satisfied with its help, what is its demand, etc.;
difficulties arise with moderation in social networks . For example, moderators block advertisements. Using a backing allows you to solve the problem of access to a profile group.
Ways to implement this sales scheme:
Method 1 :
Publishing an article or review on your website. The text must contain a link to the landing page. The customer flow looks like this: Advertising → Article on a separate website → Landing page → Applications/orders.
Method 2 :
Posting an article in a social network group. The review should contain the landing page address. The buyer's path in this case is as follows: Advertising → Article in a group → Landing page → Applications/orders.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Lead Magnet Sales Model
An advertisement brings a lead to a thematic site containing useful information. Such a page is called a magnet. In exchange for information, the potential buyer leaves their contact information. As a rule, this is an email.
Then a generated letter containing useful information is sent to this e-mail. And the businessman gets a channel of communication with the consumer.
The "Substrate" Sales Model
Source: shutterstock.com
The Lead Magnet sales model solves the problem of engaging not only the 5% of the target audience who are ready to purchase the product immediately, but also of interesting the rest of the users who may place an order later.
Let's take a simple example. Let's say an entrepreneur provides real estate services. His clients very rarely agree to a deal right away. The vast majority of people want to learn more about the realtor's competence, as well as his reputation.
Only after they are convinced of the specialist’s qualifications (after a week, a month, or six months) are clients ready to make a decision whether to buy real estate from this realtor or look for other options.
For this purpose, the user is offered comprehensive information free of charge, posted on the magnet site. The buyer learns how to save a little, avoid fraudsters, etc. And then a trade offer is sent to the e-mail address specified during registration.
What you need to pay attention to:
Don't equate e-mail newsletters with spam ! In the examples above, a person consciously gives their consent to receive useful information.
This sales model does not give quick results . But if you are patient and build a communication strategy with the target audience correctly, you can ultimately get a stable, constant flow of clients.
This scheme is also applicable to a group in social networks . For example, instead of a magnet, place a welcome message with useful information and a call to subscribe. In this case, you can hold the attention of users by publishing regular posts. Of course, you need to place targeted content in them that encourages them to make a deal.
A lead magnet is used when it is necessary:
decide what useful information makes sense to exchange for the lead's contacts (or subscription);
design a magnet site;
to warm up the interest of a potential client by publishing a new portion of useful information;
offer the product on a regular basis.
The sales model creates the following flow of customers: Advertising → Magnet → Regular mailing → Product offer → Applications/orders.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: