Benefits of implementing data marketing
Posted: Tue Jan 28, 2025 10:41 am
3. Analyze the data After collecting the data, you move on to the analysis phase. The necessary data is retrieved from the database and processed and visualized. Then, you need to understand where the current issues lie and how you are not achieving your goals. It is important to avoid subjective interpretation and to proceed with a strictly data-driven attitude. In addition, when performing advanced data analysis, the following analytical methods may be required.
ABC Analysis Determine evaluation criteria such as ecuador telegram database sales, cost, and inventory, and prioritize items with the highest score as A, B, or C. Text Mining Divide text data into phrases and words to extract useful information such as customer needs Cluster analysis Analyze customers by dividing them into groups using methods such as Ward's method or k-means method. 4. Translate the analysis results into concrete measures Once you have completed your data analysis, make a plan to use the results in your marketing.
For example, if you find that the reason for sluggish sales of your product is due to poor lead nurturing, you can develop an owned media or email marketing strategy. This is called an "action plan," and by sharing it with the entire company, you can clarify the goals and each person's role. However, when formulating and implementing an action plan, you need to be aware that you will need to work with various departments, and that unexpected problems may occur during execution.
ABC Analysis Determine evaluation criteria such as ecuador telegram database sales, cost, and inventory, and prioritize items with the highest score as A, B, or C. Text Mining Divide text data into phrases and words to extract useful information such as customer needs Cluster analysis Analyze customers by dividing them into groups using methods such as Ward's method or k-means method. 4. Translate the analysis results into concrete measures Once you have completed your data analysis, make a plan to use the results in your marketing.
For example, if you find that the reason for sluggish sales of your product is due to poor lead nurturing, you can develop an owned media or email marketing strategy. This is called an "action plan," and by sharing it with the entire company, you can clarify the goals and each person's role. However, when formulating and implementing an action plan, you need to be aware that you will need to work with various departments, and that unexpected problems may occur during execution.