Customer expectations are constantly increasing. New competitors are emerging from every corner and new technologies are emerging at a breakneck pace. Being successful in the digital age demands a lot from organizations. How do you deal with that? How do you ensure that you always have the right skill sets that the market demands of you at any given moment?
Digital transformation is at the top of almost every board's list, but being truly 'digital' requires digital expertise. Being able to access this expertise quickly and impactfully is a strategic necessity, which is why many companies consciously opt for hybrid teams. In-house teams that partly consist of permanent, 'own' people and partly of insourced expertise that provide exactly the right mix of skills and experience on a project basis.
Hybrid approach
This hybrid approach brings many advantages. Because too much focus on your own permanent people can lead to a less customer-oriented culture. And especially to less drive for innovation. But working too much with externals prevents you from developing sustainably as an organization and thus stands in the way of real digital transformation.
But how do you ensure that you find, engage and maximize the best people? Where scrum masters and agile coaches generally look more at the mutual coordination of teams, a team designer primarily focuses on building the right teams and keeping the right external expertise involved. Especially for large digital departments, Team Design is an ongoing process. We continuously optimize teams, both in terms of staffing and tooling.
Hybrid teams
It is precisely this continuous approach and forward-thinking that distinguishes a team designer from a recruiter. There is a clear gap between what external recruiters can offer, the daily tasks of uk whatsapp number scrum masters and the level of knowledge of the internal HR department. As a Team Designer, you can fill that gap if you thoroughly understand what makes teams succeed and which skill sets are crucial for successful digital growth at any given moment. A Team Designer has the network of a recruiter, but the substantive knowledge of an agile coach or scrum master.
The role of Team Designer is preferably an internal role. From outside alone you cannot make a difference, then you know too little and you simply cannot anticipate. The success of a Team Designer is measured by productive teams and a healthy balance between fresh expertise from outside and sufficient anchoring of knowledge in the organization. In this way, the continuity that a mature digital organization needs is guaranteed in the long term.
– Claire Delsman, Team Designer
Prediction 5. Every developer can do anything thanks to 'IT as a Service'
Every company with technical legacy (or: every company) knows the dynamics. Front-end focused product teams want to develop new services quickly and customer-oriented. They are completely dependent on the data and infrastructure that IT offers them. And that is where the shoe pinches. IT can, often for valid reasons, sometimes due to ignorance, not deliver fast enough. And that is where the much-needed speed and iteration goes to pot.