How has the volume of investment in media advertising in Ukraine changed over the past five years?

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IAB Ukraine has publishedresultsestimates of the media advertising market volume for the first half of 2023. The study involved leaders of the Internet advertising market in Ukraine, including the Internet marketing agency Webpromo.

BymethodologiesIAB, media singapore cell phone number list advertising means an activity whose task is to show advertising material on the user's screen. In particular, we are talking about banner advertising, video, branding, rich-media, etc.

The volume of investments in media advertising in Ukraine: pre-war results and forecast for 2023

Source: IAB Ukraine

Read also : What Ukrainians were looking for in the first weeks of the war? Research from CEO Webpromo
Based on the results of the study, we can make a number of conclusions about the development and state of media advertising in Ukraine.

Investments in media advertising are constantly growing. The dynamics in the period from 2018 to 2020 was about 20%, and in 2021, due to the COVID-19 pandemic, the market volume increased by a record 62%.
Russia's full-scale invasion of Ukraine has led to a sharp drop in investment in advertising, including media, by 49% . But the industry has demonstrated some resilience and has already recovered by 100% in the first half of 2023 and has a positive forecast until the end of the year.
In 2023, the market is projected to grow by 122% compared to 2022;
In absolute figures, in 2023 the market reached the 2021 level with a slight increase, which looks very optimistic and speaks of the effectiveness and necessity of the tool for business.
According to IAB forecast, the total investment in media advertising in 2023 will amount to UAH 12 billion 810 million.