Examples of using forms
Posted: Tue Jan 28, 2025 9:48 am
Three points to keep in mind when measuring effectiveness correctly There are three points to keep in mind when measuring effectiveness correctly: Clarify the purpose of your email Don't focus too much on rates, but also on absolute numbers Measure effectiveness over the long term First, the first point is to "clarify the purpose of email delivery." There is no doubt that open rates and click rates are important indicators, but the indicators that should be emphasized will change depending on the purpose of email delivery.
Make sure to clarify the purpose of your company's email delivery canada telegram database and understand in advance what the most important indicator is. The second point is to "not focus too much on rates, but also on absolute numbers." When we hear about measuring effectiveness, we tend to think only in terms of "rates," such as what is the open rate or click rate of a single email? However, by increasing the number of recipients or the number of times you send emails, even if the click rate or open rate of each email decreases, the absolute numbers, such as the number of clicks and opens in a month, may increase.
In order to accurately judge the results of your email campaigns, it is important to be aware of measuring effectiveness in terms of "absolute numbers" and not just "rates." The third key point is to "measure effectiveness over a long period of time." As mentioned above, emails are not something that you send once and then call it a day; they are a stock measure that allows you to accumulate results by continuing to implement the PDCA cycle.
Make sure to clarify the purpose of your company's email delivery canada telegram database and understand in advance what the most important indicator is. The second point is to "not focus too much on rates, but also on absolute numbers." When we hear about measuring effectiveness, we tend to think only in terms of "rates," such as what is the open rate or click rate of a single email? However, by increasing the number of recipients or the number of times you send emails, even if the click rate or open rate of each email decreases, the absolute numbers, such as the number of clicks and opens in a month, may increase.
In order to accurately judge the results of your email campaigns, it is important to be aware of measuring effectiveness in terms of "absolute numbers" and not just "rates." The third key point is to "measure effectiveness over a long period of time." As mentioned above, emails are not something that you send once and then call it a day; they are a stock measure that allows you to accumulate results by continuing to implement the PDCA cycle.