First, when members first log in to the member page after registering, we send them an email informing them how to use the member page. This allows members who have taken the time to register to use their My Page without any stress. For those who accessed the application form but did not apply, an email will be sent one hour later providing detailed instructions on the application process. A communication initiative implemented at Kyoto University of the Arts using "retargeting emails" from the CRM system "Synergy!" The person who designed the scenario for this email delivery said, "I thought about the scenario by putting myself in the other person's shoes, thinking about what kind of trouble they might be having and what kind of information would be useful to them.
" He designed a retargeting email from the customer's perspective, considering uruguay telegram database in what situations retargeting emails should be used and what type of emails should be sent. Through these efforts, not only did they achieve a 67.4% open rate and 26.7% click rate, compared to the usual 17.3% and 2.1% open rate, respectively, but they also had zero unsubscribes. As a result of these CRM -based marketing measures, Kyoto University of the Arts achieved a record high number of applicants, up 140.
8% from last year. For more details on this case study, please see the following article. [Case Study] Kyoto University of the Arts | When is the most important moment for prospective students? 140.8% increase in applicants compared to last year, the highest number of applicants ever [Case Study] Kyoto University of the Arts | When is the most important moment for prospective students? 140.8% increase in applicants compared to last year, the highest number of applicants ever Hiraki Co.
Three points to keep in mind when creating them
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