There are also some requirements for the description of goods in the store

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Requirements for goods
The developers of the social network have created a specific list of product categories that cannot be advertised in ads or sold through the store section. These are weapons, drugs, 18+ toys and other products. You can see the full list in the section with trading rules on Facebook.

Also keep in mind that some controversial categories cannot be promoted either:

advertisements with discrimination. It is forbidden to express preferences or dislike based on gender, age, nationality, etc.;
comparisons of the "before and after" format. This is especially relevant for fitness centers, cosmetology rooms, beauty salons;
replicas of goods under the guise of originals. It is necessary china email list to indicate that this is a copy;
products with erotic connotations. This does not mean 18+ products per se, but advertising with sexual objectification.
If you plan to sell permitted goods, you can use the store service without any problems.

Description and pictures
It should not:

be unreliable;
contain telephone numbers;
include tags;
have mistakes.
Try to write in an accessible and simple language. Do not overload the description with complicated sentences with a bunch of commas. Laconicism is perceived better by buyers.

description and pictures

When choosing images, also follow the list of requirements: dimensions 1024x1024, white background, no watermarks, logos or other extraneous symbols. This is not a critical limitation, but there may be problems with moderation.

Conclusion
Facebook is quite suitable as an additional platform for e-commerce. Every user of the social network can create a store. Follow the steps listed, study the rules of using the service and sell products to your customers.


What is a Facebook Store?
This is a business page function that allows you to add products and services to a separate section. You can choose the design of the cover and create a full-fledged catalog, integrate into other systems.

How to create a store on Facebook?
The section is present on the business page. You need to click on the "Shop" tab and follow the sequential steps to set up. The form for filling in contains tips, which simplifies the process.