How to structure a sales development team
Posted: Mon Jan 27, 2025 10:50 am
While targeted, well-planned recruitment is seen as a vital part of building a successful team, there is one element that is often overlooked – the structure of the SDR team. Assigning managers to the wrong department leads to poor management and inconsistency, especially if the department does not have the resources or experience to nurture the sales development role.
In this article, you will learn about the differences between inbound and outbound sales structures, as well as the advantages and disadvantages of reporting to the sales or marketing department. Finally, a conclusion will be made about what sales outsourcing is compared to building an in-house sales department.
Inbound and outbound sales
Both inbound and outbound sales have their bahamas mobile database benefits and complement each other, so a hybrid approach is key. Prioritizing one over the other may bring some success, but you will miss out on opportunities that the other approach typically provides. Below are some of the key differences between the two strategies that will impact their day-to-day operations and goals.
Incoming
In short, inbound sales are those in which the prospect initiates contact with the company first. This could be by engaging with content, contacting the sales team through the website , attending a trade show or webinar, providing information in exchange for content, and so on.
In this article, you will learn about the differences between inbound and outbound sales structures, as well as the advantages and disadvantages of reporting to the sales or marketing department. Finally, a conclusion will be made about what sales outsourcing is compared to building an in-house sales department.
Inbound and outbound sales
Both inbound and outbound sales have their bahamas mobile database benefits and complement each other, so a hybrid approach is key. Prioritizing one over the other may bring some success, but you will miss out on opportunities that the other approach typically provides. Below are some of the key differences between the two strategies that will impact their day-to-day operations and goals.
Incoming
In short, inbound sales are those in which the prospect initiates contact with the company first. This could be by engaging with content, contacting the sales team through the website , attending a trade show or webinar, providing information in exchange for content, and so on.