In MTS retail, sales of laptops in units increased by 1.5 times, claims a company representative
Posted: Mon Jan 27, 2025 8:26 am
The Russian laptop market, after a collapse in the spring and early summer of 2022, has started to grow again - sales of these gadgets in the third quarter increased by 27% compared to the previous one, according to calculations at M.Video-Eldorado.
The data is confirmed by other retailers. The driver of the increase in demand for laptops was the active promotion of products from Chinese manufacturers, market participants believe. Such gadgets were able to partially replace the products of US manufacturers who stopped deliveries to the Russian Federation, experts noted. Chinese laptops cannot always replace American ones, but for 80% of users, the capabilities of equipment from the PRC are quite sufficient, analysts believe.
Chinatown
Sales of laptops in the Russian netherlands cell phone number list Federation in the third quarter of 2022 increased by 27% compared to April-June, to 700 thousand units, according to M.Video-Eldorado. Izvestia has reviewed the retailer's data. A source in a partner company of several gadget sellers confirmed the upward trend, but estimated the increase in sales at 23%. Representatives of retail chains competing with M.Video-Eldorado also talk about the recovery of demand.
“In the third quarter of this year, we recorded a 27% increase in laptop sales in physical terms compared to the second quarter,” Megafon Sales Director David Borzilov told Izvestia.
Market participants are unanimous: in the third quarter, growth was replaced by a decline that engulfed the laptop market in April-June. At that time, sales of these gadgets fell by more than 40% compared to the beginning of the year, said a source close to a partner of electronics sellers. The official import of computers of Chinese brands helped change the vector, as well as the fact that the business finally managed to establish parallel import of laptops, noted the interlocutor of Izvestia.
The driver of the market growth was the established supplies of Chinese laptops - both through parallel imports and official ones, says an employee of one of the retailers. He recalled that brands that were not officially represented on the Russian market previously announced their entry into it, for example, the Hier corporation, which began exporting laptops to the Russian Federation under the Thundereobot brand.
— In the third quarter of 2022, sales of Chinese laptops at Citylink increased fourfold compared to the same period last year, — Alexey Dashkevich, head of the retailer’s computer and laptop purchasing group, told Izvestia.
The data is confirmed by other retailers. The driver of the increase in demand for laptops was the active promotion of products from Chinese manufacturers, market participants believe. Such gadgets were able to partially replace the products of US manufacturers who stopped deliveries to the Russian Federation, experts noted. Chinese laptops cannot always replace American ones, but for 80% of users, the capabilities of equipment from the PRC are quite sufficient, analysts believe.
Chinatown
Sales of laptops in the Russian netherlands cell phone number list Federation in the third quarter of 2022 increased by 27% compared to April-June, to 700 thousand units, according to M.Video-Eldorado. Izvestia has reviewed the retailer's data. A source in a partner company of several gadget sellers confirmed the upward trend, but estimated the increase in sales at 23%. Representatives of retail chains competing with M.Video-Eldorado also talk about the recovery of demand.
“In the third quarter of this year, we recorded a 27% increase in laptop sales in physical terms compared to the second quarter,” Megafon Sales Director David Borzilov told Izvestia.
Market participants are unanimous: in the third quarter, growth was replaced by a decline that engulfed the laptop market in April-June. At that time, sales of these gadgets fell by more than 40% compared to the beginning of the year, said a source close to a partner of electronics sellers. The official import of computers of Chinese brands helped change the vector, as well as the fact that the business finally managed to establish parallel import of laptops, noted the interlocutor of Izvestia.
The driver of the market growth was the established supplies of Chinese laptops - both through parallel imports and official ones, says an employee of one of the retailers. He recalled that brands that were not officially represented on the Russian market previously announced their entry into it, for example, the Hier corporation, which began exporting laptops to the Russian Federation under the Thundereobot brand.
— In the third quarter of 2022, sales of Chinese laptops at Citylink increased fourfold compared to the same period last year, — Alexey Dashkevich, head of the retailer’s computer and laptop purchasing group, told Izvestia.