Three ways to get surveys in Salesforce

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Download the document <Table of Contents> Current state of the cosmetics industry "Entering the e-commerce site business" is important for the cosmetics industry to grow Issues facing the cosmetics industry when entering the e-commerce market Cannot provide the same thorough counseling as in face-to-face Companies that have mainly operated brick-and-mortar stores are likely to lack the knowledge to utilize EC site information in their approach measures. A "CRM system" is effective in ensuring smooth EC site operation in the cosmetics industry! It allows for one-to-one communication similar to that experienced in a brick-and-mortar store.


CRM system data can be used to improve approach vietnam telegram database measures and products Increase customer satisfaction and repeat business By utilizing customer information from the CRM system, the quality of customer service and proposals at "physical stores" can also be improved. Key CRM System Features for the Cosmetics Industry Customizable management items Email and LINE delivery function Inquiry management function Survey feature Key points to consider when choosing a CRM system in the cosmetics industry Does it have the functionality you need for your purposes? Can you customize and manage the items required in the cosmetics industry? Is there a good support system? Is it intuitive to use? Key points for successful operation of CRM system Establish a support system within the company Start small Improve your measures by repeatedly measuring their effectiveness If you want to use a CRM system in the cosmetics industry, we recommend "Synergy!"! Specific implementation examples Use a CRM system to operate an EC site and increase your cosmetics sales Current state of the cosmetics industry Current state of the cosmetics industry Let's first look at the current state of the cosmetics industry.


The market size of the cosmetics industry in 2022 will be approximately 850 billion yen, a slight recovery from 2021's approximately 840 billion yen. Immediately after the COVID-19 outbreak led to calls to wear masks and refrain from going out, opportunities to wear makeup decreased, and the market size dropped significantly. The cosmetics industry in particular was heavily affected by the stay-at-home order, as it was common for customers to try on products in person. However, as can be seen from the graph below, the domestic market size is gradually recovering over time, from "2021: Approximately 839 billion yen" to "2022: Approximately 854 billion yen.