What does the Telegram channel statistics reflect?
Posted: Sun Dec 22, 2024 7:19 am
This data can help both when making changes to your own project and when deciding to purchase an existing channel. In the latter case, the buyer may face the following problems:
Low reputation in Telegram due to violations. In this case, the problem also lies in finding the reasons for this situation, since the channel author can delete content that contains violations. In such a case, it is more profitable to promote the channel from scratch.
Bots instead of real how to add taiwan number on whatsapp subscribers. A significant part of the audience is inactive members who do not visit the group after joining it. The situation is even worse if the viewers are abroad, making up a deliberately non-target audience.
Fictitious growth of a channel or chat (cheating). On the Internet, you can find services that allow you to artificially increase the number of views and subscribers, while the numbers do not reflect the real activity of users.
Read also!
"How to Calculate Conversion: 3 Proven Options"
Read more
You can avoid such problems if you pay attention to the following indicators:
number of subscribers;
number of messages;
engagement rate;
audience reach;
hours of spectator activity;
reposts (citation index).
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Internal statistics tools of the Telegram channel
To view the statistics of a Telegram channel, you need to click on the three dots in the corner of the screen (on Android) or “More” (on iOS).
Now you need to carefully study the following blocks.
General statistics
This section displays summary information for the last week:
number of subscribers and growth;
number of post views;
number of users with notifications enabled (as a percentage);
number of reposts.
This data can be used for the following tasks:
The number of subscribers and their growth can show a sharp jump in a short period of time. This may be due to the publication of a link to the channel on a popular resource, an active advertising campaign, redirection of traffic from YouTube, TikTok, a catalog of Telegram channels. Pay attention to the subsequent behavior of users. If they unsubscribe en masse, then it is necessary to reconsider the campaign strategy, perhaps the content is not interesting, or the advertising is too intrusive.
The total number of post views reflects users' interest in the channel's content.
Notifications. The higher this percentage, the more channel subscribers will see the information published in it immediately after posting. If this indicator is small, then this indicates that the channel is intrusive, that is, users try to limit contact with it. Perhaps you publish new content too often, it makes sense to pay attention not to the quantity of content, but to its quality.
The above indicator should be assessed in conjunction with other conditions, since some users turn off all notifications from channels, regardless of their content. This distorts the picture that marketers see in statistics.
The number of reposts also indicates interest in the content. The more reposts, the better.
Height
This section allows you to get more detailed information about the statistics of user growth for a selected period, which can range from 10 days to 3 months.
Subscribers
There are two graphs here that can be used to track the dynamics of user behavior on individual days. The red line is unsubscribes, the green line is subscriptions.
These broken lines allow you to evaluate the reasons for subscribing to or unsubscribing from a channel on the corresponding dates. So, if you have an increased number of unsubscribes on Friday, look at the publications made on that day and the day before. Perhaps at that time you posted content that was unacceptable to users and caused them to reject it.
Keep in mind that unsubscribing from a channel over time is a normal process. You should sound the alarm if users leave at once and in large numbers.
Notifications
Here you can find out on what dates subscribers turned on or off notifications from the channel.
The main focus of this section should be on the shutdown schedule. It allows you to understand what content caused a negative reaction from users and avoid such publications in the future. Keep in mind that the refusal of notifications may not be related to the content of the channel.
Low reputation in Telegram due to violations. In this case, the problem also lies in finding the reasons for this situation, since the channel author can delete content that contains violations. In such a case, it is more profitable to promote the channel from scratch.
Bots instead of real how to add taiwan number on whatsapp subscribers. A significant part of the audience is inactive members who do not visit the group after joining it. The situation is even worse if the viewers are abroad, making up a deliberately non-target audience.
Fictitious growth of a channel or chat (cheating). On the Internet, you can find services that allow you to artificially increase the number of views and subscribers, while the numbers do not reflect the real activity of users.
Read also!
"How to Calculate Conversion: 3 Proven Options"
Read more
You can avoid such problems if you pay attention to the following indicators:
number of subscribers;
number of messages;
engagement rate;
audience reach;
hours of spectator activity;
reposts (citation index).
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Internal statistics tools of the Telegram channel
To view the statistics of a Telegram channel, you need to click on the three dots in the corner of the screen (on Android) or “More” (on iOS).
Now you need to carefully study the following blocks.
General statistics
This section displays summary information for the last week:
number of subscribers and growth;
number of post views;
number of users with notifications enabled (as a percentage);
number of reposts.
This data can be used for the following tasks:
The number of subscribers and their growth can show a sharp jump in a short period of time. This may be due to the publication of a link to the channel on a popular resource, an active advertising campaign, redirection of traffic from YouTube, TikTok, a catalog of Telegram channels. Pay attention to the subsequent behavior of users. If they unsubscribe en masse, then it is necessary to reconsider the campaign strategy, perhaps the content is not interesting, or the advertising is too intrusive.
The total number of post views reflects users' interest in the channel's content.
Notifications. The higher this percentage, the more channel subscribers will see the information published in it immediately after posting. If this indicator is small, then this indicates that the channel is intrusive, that is, users try to limit contact with it. Perhaps you publish new content too often, it makes sense to pay attention not to the quantity of content, but to its quality.
The above indicator should be assessed in conjunction with other conditions, since some users turn off all notifications from channels, regardless of their content. This distorts the picture that marketers see in statistics.
The number of reposts also indicates interest in the content. The more reposts, the better.
Height
This section allows you to get more detailed information about the statistics of user growth for a selected period, which can range from 10 days to 3 months.
Subscribers
There are two graphs here that can be used to track the dynamics of user behavior on individual days. The red line is unsubscribes, the green line is subscriptions.
These broken lines allow you to evaluate the reasons for subscribing to or unsubscribing from a channel on the corresponding dates. So, if you have an increased number of unsubscribes on Friday, look at the publications made on that day and the day before. Perhaps at that time you posted content that was unacceptable to users and caused them to reject it.
Keep in mind that unsubscribing from a channel over time is a normal process. You should sound the alarm if users leave at once and in large numbers.
Notifications
Here you can find out on what dates subscribers turned on or off notifications from the channel.
The main focus of this section should be on the shutdown schedule. It allows you to understand what content caused a negative reaction from users and avoid such publications in the future. Keep in mind that the refusal of notifications may not be related to the content of the channel.