Express audit of the advertising account

[mehadihasan123456]

Project goals and objectives
Our client already had experience launching advertising campaigns, some of which produced results with an inflated price per click. So the main goals set before us were as follows:

attract new target customers to the site;
to bring back consumers who are already familiar with the brand's products;
optimize advertising costs.
In addition, long-term plans included strengthening the brand’s position china email list in the market and increasing the recognition of the RevitaLash Cosmetics trademark.

RevitaLash Cosmetics brand

Our strategy
We decided to organize our work like this.


This stage was necessary at the start of the project. Without it, it is difficult to understand how consumers react to current advertising campaigns. In the process of work, we needed to check the settings of campaigns, audiences, keywords. The conclusions made can help find growth points for website promotion using contextual advertising.

Analysis and optimization of client's trading campaigns.
According to Google Analytics reports on the revitalash.ua website, the client had campaigns with good performance. But at the same time, there were problems: an inflated price per click, the presence of keywords that could be disabled due to low efficiency. This area could be worked on to achieve higher results. Shopping campaigns have the potential to promote the project. In particular, the "Associated Conversions" report showed that they participate as an auxiliary tool in the chain of user interactions before the final purchase.

Testing other types of PPC advertising.
An express audit showed that the work did not involve campaigns in the contextual media network, including remarketing. And our team was faced with the task of returning those consumers who used elite cosmetics from the RevitaLash brand. Remarketing could help with this. Promotion in the Google Display Network opened access to a new audience on Google partner sites.