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Matthew: Follow-Up Doesn’t Have To Be Awkward

Posted: Mon Jan 27, 2025 3:59 am
by rifat28dddd
Jeb: What to Do With That Stack of Business Cards
I was working with a group of CPAs who were going to networking events, but they weren’t really getting anything out of them. When I asked about their process, they said, “We talk to people, collect their business cards, and then we come back and wait for them to call us.”

I asked why they don’t call them, and they said, “Well, we do call them, but sometimes we’ll call them like three or four weeks later. We don’t want to bother them right after the networking event.” This is not hard. Why don’t you try calling them 24 hours after the networking event? Because they’re probably going to remember you right away. They won’t remember you in a month from now.

The advice I gave them was this: The next networking event you go to, when you get their business card, write down something about the person on the back of the business card. As I walk away, I go to my LinkedIn app on my phone and I send them a connection request.

The probability that they accept my request goes senegal telegram data up exponentially. They also gave me a business card that usually has their cell phone number on it. So I send them a text message that says, “It was so nice meeting you, thank you so much for the conversation. I’ll give you a call tomorrow.”

And then I call them the next day. If you do that, appointments go up exponentially. We followed up with this group a couple of weeks later, and sure enough, it was working for them. Suddenly they were meeting people, calling them, and getting meetings.

What’s your take on starting conversations, following up, and making connections online?

If I take a sales mindset, maybe with people on social media, after I walking out of the room means that we are starting to foster that relationship. I’ll connect with them on LinkedIn. Depending on your relationship, why not connect with them on Facebook? Check them out on Instagram.

One of the things I tell people is to look people up on LinkedIn beforehand who you know will be there. Instead of all these unfamiliar faces, you actually have a bunch of people you’ve already connected with before you go. It shouldn’t be a bunch of preplanned conversations, but tell them, “I look forward to speaking with you tomorrow.”