What are the most important business goals achieved through event marketing?
Posted: Mon Jan 27, 2025 3:15 am
As already noted, event marketing is a marketing strategy that involves organizing and promoting events aimed at directly engaging participants in interaction with the brand .
The purpose of this is to build relationships with current forex data and potential customers, increase brand awareness, as well as acquire contacts and generate new sales opportunities .
Event marketing in B2B is one of the most effective ways to directly engage audiences and build loyalty to a specific brand.
Events can take many forms. In business-to-business relationships, they usually involve organizing conferences, seminars, fairs, trade missions, workshops or networking events.
Before 2020, when we used the term event marketing, we usually meant industry events organized in a stationary form. Today, in the advancing times of digitalization, in addition to traditional events, virtual events are increasingly being organized (e.g. webinars, live broadcasts, virtual conferences or fairs). Online events no longer surprise anyone and are becoming an important channel of promotion and communication for brands, also in B2B
The purpose of this is to build relationships with current forex data and potential customers, increase brand awareness, as well as acquire contacts and generate new sales opportunities .
Event marketing in B2B is one of the most effective ways to directly engage audiences and build loyalty to a specific brand.
Events can take many forms. In business-to-business relationships, they usually involve organizing conferences, seminars, fairs, trade missions, workshops or networking events.
Before 2020, when we used the term event marketing, we usually meant industry events organized in a stationary form. Today, in the advancing times of digitalization, in addition to traditional events, virtual events are increasingly being organized (e.g. webinars, live broadcasts, virtual conferences or fairs). Online events no longer surprise anyone and are becoming an important channel of promotion and communication for brands, also in B2B