SEO for Yandex, Baidu or Naver
Posted: Sun Dec 22, 2024 7:04 am
Does a startup really need specific knowledge to improve the visibility of its website in these search engines?
Most likely not, even if your target markets include Russia, China or South Korea.
Things change if one of these countries is the startup's main target market, for example if it is dedicated to offering services for Chinese university students in Spain.
In this case, it would be advisable to make an effort by hiring an agency specialized in SEO for Baidu, with native professionals who know how to guide us from the beginning of the project in localization.
UX, CRO and international SEO
Any multilingual website needs a language selector.
Well, in this sense my recommendation is very simple: keep in mind tha code phone number philippines t flags are not languages.
Arbitrarily associating a flag with a language is never a good solution. It confuses and can annoy millions of users who see that their country is not the one chosen to represent a language for the simple fact that in many countries different languages are spoken and have official status.
Here's an example of how to do things and how not to do them with a language switcher:
SEO for international startups - Best practice in usability
In the solution on the left, with the exception of Japanese (which is an official language only in Japan) the rest of the choices of flags to represent a language have an arbitrary component.
We could even say that it is very "Eurocentric" with the exception of Portuguese, which is represented by the Brazilian flag.
In this way, users from many countries can be annoyed (in this case the United States, Mexico, Argentina, Portugal, Austria, Switzerland, Belgium, etc. etc.).
But even if you look at the names of the languages, they are all in English, rather than being written in the local language.
What happens to a user who does not speak English and does not feel represented by any of the countries shown?
Well, most likely their engagement with our website will be minimal or they will simply abandon the page.
And this is not exactly what a startup is after when it comes to gaining as many users and customers as possible.
For this reason, a simpler solution like the one on the
Most likely not, even if your target markets include Russia, China or South Korea.
Things change if one of these countries is the startup's main target market, for example if it is dedicated to offering services for Chinese university students in Spain.
In this case, it would be advisable to make an effort by hiring an agency specialized in SEO for Baidu, with native professionals who know how to guide us from the beginning of the project in localization.
UX, CRO and international SEO
Any multilingual website needs a language selector.
Well, in this sense my recommendation is very simple: keep in mind tha code phone number philippines t flags are not languages.
Arbitrarily associating a flag with a language is never a good solution. It confuses and can annoy millions of users who see that their country is not the one chosen to represent a language for the simple fact that in many countries different languages are spoken and have official status.
Here's an example of how to do things and how not to do them with a language switcher:
SEO for international startups - Best practice in usability
In the solution on the left, with the exception of Japanese (which is an official language only in Japan) the rest of the choices of flags to represent a language have an arbitrary component.
We could even say that it is very "Eurocentric" with the exception of Portuguese, which is represented by the Brazilian flag.
In this way, users from many countries can be annoyed (in this case the United States, Mexico, Argentina, Portugal, Austria, Switzerland, Belgium, etc. etc.).
But even if you look at the names of the languages, they are all in English, rather than being written in the local language.
What happens to a user who does not speak English and does not feel represented by any of the countries shown?
Well, most likely their engagement with our website will be minimal or they will simply abandon the page.
And this is not exactly what a startup is after when it comes to gaining as many users and customers as possible.
For this reason, a simpler solution like the one on the