Our agency has been dealing with content area code philippines mobile number marketing , SEO and Ads campaigns for years .Starting from February and, definitively from July 2021 , it will be easier to create an ad on Google Ads thanks to the introduction of the new phrase match . This news, needless to say, has surprised quite a bit the whole team of our web agency in Forlì Cesena . The introduction of this new mode, in fact, will definitively say goodbye to the modified generic match that is so dear to us. The correspondence modes that can be used after this update will be: Generic correspondence Phrase Match Exact match Without forgetting the great importance of negative or negative keywords.
Why did I tell you about easier ad creation with Google Ads' new phrase match? phrase match example The main innovation lies in the ability acquired in recent years by Google Ads to interpret search intent . Here is an example that might help you understand more: “tennis shoes” . It's no coincidence that I included the quotation marks in the keyword : it is precisely through the use of these characters that you communicate to Google Ads that you want to use the new phrase match. Our ad may appear in any of the following searches: tennis shoes sale tennis shoes on offer red tennis shoes comfortable tennis sneakers This is therefore a more generic correspondence than what could be made up to now using modifiers (+), e.